เคยมีนิสัยหรือพฤติกรรมอะไรที่อยากเปลี่ยนแปลงกันบ้างไหม? ทั้งการทำงานแบบผัดวันประกันพรุ่ง การลดน้ำหนักให้สำเร็จ หรือบางทีก็มีพฤติกรรมหลายอย่างที่ไม่เข้าใจว่าทำไมมนุษย์ถึงคิดและตัดสินใจแบบนั้น
เชื่อหรือไม่ว่าพฤติกรรมของมนุษย์ทั้งหมด สามารถอธิบายได้ด้วยศาสตร์ที่เรียกว่า พฤติกรรมศาสตร์ หรือ Behavioral Science ที่ผนวกรวมเอาหลักการของจิตวิทยา เศรษฐศาสตร์ และประสาทวิทยาศาสตร์ (Neuroscince) เข้าไว้ด้วยกัน
สมุดพก คือรายการที่ใช้คำอธิบายทางพฤติกรรมศาสตร์มาอธิบายพฤติกรรมต่างๆ ของมนุษย์ เริ่มที่เอพิโสดแรก ที่จะพาไปทำความรู้จักระบบการตัดสินใจของมนุษย์ที่มี 3 ตัวแปรสำคัญคือ ข้อมูลการรับรู้ เวลา และพลังสมอง ซึ่งเป็นปัจจัยที่ทำให้การตัดสินใจไม่ได้เป็นเหตุเป็นผลอย่างที่คิด การตัดสินใจดังกล่าวเกิดจากระบบคิดของสมองที่แบ่งออกเป็น 2 แบบ ซึ่งถ้าหากอยากเปลี่ยนพฤติกรรม การเข้าใจกระบวนการคิดของสมองคือจุดตั้งต้นที่สำคัญ!
สมุดพก รายการที่จะพาไปทำความเข้าใจพฤติกรรมด้วยคำแนะนำทางพฤติกรรมศาสตร์ ดำเนินรายการโดย บีน-ณภัทร สัตยุตม์ นักพฤติกรรมศาสตร์ จาก Nudge Thailand และ อะตอม-ธรรมเศรษฐ์ บุญประชา เภสัชกรและนักจิตบำบัด
➜ การที่เพลงหนึ่งเพลงจะออกมาเป็นอย่างที่เราได้ยินได้ฟังกันนั้น ผู้ที่มีบทบาทสำคัญในการผลิต สร้างสรรค์ กำหนด และทำงานอย่างใกล้ชิดกับนักร้อง อาชีพนั้นคือ ‘โปรดิวเซอร์’ ที่ดูแลภาพรวมทุกอย่างของเพลงและศิลปิน
","descEng":null,"titleColor":"black","contents":"เมืองไทยมีโปรดิวเซอร์มือทองมากมาย ซึ่งหนึ่งในนั้นมีชื่อของ หนึ่ง-ณรงค์วิทย์ เตชะธนะวัฒน์ รวมอยู่ด้วยแน่นอน!
เรื่องร้องเรียน เอพิโสดนี้ชวน หนึ่ง ณรงค์วิทย์ ย้อนตำนานการเป็นโปรดิวเซอร์ผลิตเพลงมือทองของเมืองไทย ตั้งแต่ต้นยุค 90 จนถึงปัจจุบัน ที่ผ่านการทำเพลงมาแล้วเกือบทุกรูปแบบ ปั้นเพลงฮิตมาแล้วนับไม่ถ้วน หนึ่ง ณรงค์วิทย์ จะมาเล่าเบื้องหลังของเพลงที่เป็นที่รู้จัก รวมถึงแนวคิดการทำงานที่สามารถประยุกต์ใช้ได้ไม่ว่าจะอยู่ในอุตสาหกรรมการผลิตเพลงหรือไม่ก็ตาม
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ ไม่ว่าการร้องเพลงจะเป็นศิลปะแค่ไหน ศาสตร์แห่งความถูกต้องที่ต้องยึดถือเสมอคือการ ‘ร้องถูกจังหวะ’ และ ‘ร้องถูกคีย์’ ซึ่งการร้องไม่ตรงคีย์นี้เองจะนำมาซึ่งโน้ตที่ไม่ตรงกับที่ควรจะเป็น และทำให้กลายเป็นนักร้องเสียงเพี้ยนได้
","descEng":null,"titleColor":"black","contents":"เพื่อให้การร้องเพี้ยนไม่กลายเป็นเรื่องตลกหรือบูลลีกัน วันนี้รายการเรื่องร้องเรียนจึงขอนำเสนอเอพิโสดที่ว่าด้วยการร้อง ‘เพี้ยน’ โดยศิลปินที่ผ่านการประกวดและสอนร้องเพลงมาแล้วอย่าง กิ่ง-เหมือนแพร พานะบุตร ที่จะทำให้รู้ว่าการร้องเพี้ยนก็ไม่ต่างอะไรกับกล้ามเนื้อที่ยังไม่ถูกใช้ การฝึกฝนบ่อยๆ ทำให้พัฒนาและสามารถร้องให้ตรงโน้ตได้ ไม่ว่าคุณจะเคยร้องเพี้ยนเป็นคำ หรือเพี้ยนทั้งเพลง หากตั้งใจฝึกฝน ก็ทำให้เป็น ‘นักร้องเสียงไม่เพี้ยน’ ได้ในที่สุด
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ การใช้เสียงไม่ได้จำกัดเพียงแค่อาชีพนักร้องเท่านั้น แต่ยังมีอีกหลายอาชีพที่ใช้เสียงเป็นองค์ประกอบสำคัญ ไม่ว่าจะเป็นพิธีกร, นักพากย์, นักลงเสียง, ผู้ประกาศข่าว, ดีเจ รวมถึงนักแสดง ซึ่งแต่ละอาชีพล้วนมีทักษะและเทคนิคของการใช้เสียงที่แตกต่างกันไป
","descEng":null,"titleColor":"black","contents":"เรื่องร้องเรียน เอพิโสดนี้ชวน อาร์ม-กรกันต์ สุทธิโกเศศ ผู้โลดแล่นอยู่ในวงการบันเทิงมากว่า 10 ปี ประกอบอาชีพที่ใช้เสียงมาแล้วหลากหลายอาชีพ ที่นอกจากจะต้องใช้แง่มุมความสามารถที่หลากหลายแล้ว การเตรียมตัวเองให้พร้อมอยู่ตลอดเวลา และไม่รอโอกาส อาจเป็นกุญแจสำคัญให้กับคนรักการใช้เสียงเดินทางสู่อาชีพที่ฝันไว้ได้สำเร็จ
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ รายการประกวดร้องเพลงไม่เคยหายไปจากหน้าจอโทรทัศน์เมืองไทยอย่างไร การประกวดร้องเพลงก็ไม่เคยหายไปจากคนไทยอย่างนั้น แต่ทุกวันนี้ ด้วยเวทีที่หลากหลาย คอนเซปต์รายการ และการตามหานักร้องคนที่ใช่จนได้รับรางวัลกลับยิ่งยากและซับซ้อนมากขึ้นไปอีก
","descEng":null,"titleColor":"black","contents":"เรื่องร้องเรียน เอพิโสดนี้ชวน เพียว-เอกพันธ์ วรรณสุทธิ์ แชมป์ The Voice All Stars ผู้ที่ได้ชื่อว่าเดินสายประกวดร้องเพลงเวทีใหญ่มาเกือบทุกเวทีในประเทศไทย มาแชร์เส้นทาง ประสบการณ์ และเบื้องหลังการประกวดร้องเพลงจากตัวจริงเสียงจริง ว่าเทคนิคไหนบ้างที่ต้องเตรียมตัวให้พร้อม ซ้อมแค่ไหน ก่อนขึ้นเวทีต้องทำอย่างไร เพื่อให้ทุกคนที่ตามหาความฝันเดินทางได้อย่างมั่นใจมากยิ่งขึ้น
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ การร้องเพลงที่สร้างความประทับใจให้แก่ผู้ฟังนอกจากจะมีทักษะพื้นฐานและเทคนิคต่างๆ แล้ว สิ่งที่สำคัญไม่แพ้กันคือการ ‘Perform’ หรือการแสดงออกที่ไม่ว่าจะอยู่ในห้องอัด บนเวทีใหญ่ หรือแม้แต่เวทีเล็กๆ อย่างขึ้นไปร้องเพลงในงานเลี้ยงออฟฟิศ ก็ยังเป็นสิ่งที่สำคัญไม่น้อยอยู่ดี
","descEng":null,"titleColor":"black","contents":"เพื่อให้เข้าใจเรื่องการแสดงออกมากขึ้น พอดแคสต์เรื่องร้องเรียน ชวน กรีน-นิธิวัชร์ ตันติภัสร์สิริ หรือ ครูกรีน เจ้าของสถาบัน The Modern Melody Studio มาอธิบายลงลึกถึงการ Perform ที่ไม่ใช่เพียงแค่การแสดงออกทางด้านร่างกาย แต่ผ่านน้ำเสียง ความคิด รวมถึงมายด์เซ็ต ที่จะทำให้การร้องเพลงไม่ใช่เพียงการร้องตามทำนองและเมโลดี้ แต่ยังทำให้ ‘สาร’ ที่จะสื่อในเพลงนั้นมีความหมายและทรงพลังมากยิ่งขึ้น
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ เมื่อพูดถึงการเรียนร้องเพลง ภาพของใครหลายคนอาจเป็นภาพของการยืนร้องคู่กับเปียโนหลังใหญ่ที่เต็มไปด้วยความสนุกสนาน การวอร์มเสียง ไล่ระดับโน้ต ทำความเข้าใจอารมณ์เพลง และฝึกเทคนิคต่างๆ แต่สำหรับคนที่เรียนร้องเพลงจริงจังมาเกือบทั้งชีวิตอย่าง มาเรียม เกรย์ หรือ มาเรียม B5 เธอยืนยันว่าไม่ใช่อย่างนั้น
","descEng":null,"titleColor":"black","contents":"เรื่องร้องเรียน เอพิโสดนี้ กีต้า-เพลงประพันธ์ กิ่งทอง ชวนมาเรียมมาเล่าประสบการณ์การเรียนร้องเพลงในโรงเรียนศิลปะตั้งแต่ระดับชั้นมัธยมศึกษาตอนต้น ที่มาเรียมสมัครเรียนด้วยตัวเองและบินไปเรียนถึงต่างประเทศ ซึ่งความเป็นจริงของการเรียนร้องเพลงอาจไม่ใช่สิ่งที่คิด เพราะเต็มไปด้วยทฤษฎีทางดนตรี ประวัติศาสตร์ดนตรี และเทคนิคต่างๆ ที่ไม่คุ้นเคย พร้อมแลกเปลี่ยนกับการเรียนร้องเพลงแบบคอร์สในเมืองไทยที่ก็จริงจังไม่แพ้กัน เพื่อเป็นข้อมูลพื้นฐานให้กับผู้ที่ตัดสินใจว่า ถ้าอยากเป็นนักร้อง ควรเรียนร้องเพลงหรือไม่
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ เมื่อได้ยินเพลงของนักร้องหญิงที่สะกดคนดูได้อยู่หมัด มีสไตล์การร้องเป็นของตัวเอง หรือบางครั้งก็โชว์โน้ตเสียงสูงๆ หลายคนจะนึกถึงคำว่า ‘Diva’ อย่าง Whitney Houston, Adele, Christina Aguilera, Beyoncé, Mariah Carey, Celine Dion เป็นต้น นี่เป็นเพียงส่วนหนึ่งของนักร้องระดับโลกที่พวกเธอถูกขนานนามว่า Diva
","descEng":null,"titleColor":"black","contents":"แต่การจะได้รับขนานนามว่า Diva อาจไม่ได้มีคุณสมบัติเพียงแค่นั้น รายการ เรื่องร้องเรียน เอพิโสดนี้จึงชวน นก-พริมาภา กรโรจนชวิน หรือ นก KPN หนึ่งใน Diva ของเมืองไทยมาทำความเข้าใจศัพท์คำนี้ให้มากขึ้น พร้อมยังทำให้เห็นถึงว่าการได้มาซึ่งการเรียกว่า Diva นั้นจะต้องใช้การฝึกฝนทักษะ ความอดทน เพื่อให้มีความสามารถในระดับที่ทุกคนยอมรับ
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ การจะเป็นศิลปินที่ประสบความสำเร็จในธุรกิจวงการเพลงไทย อาจไม่ได้มีปัจจัยมาจากทักษะความสามารถ รูปร่างหน้าตาเพียงอย่างเดียวเท่านั้น แต่ปัจจัยสำคัญคือ Star Quality คุณสมบัติความเป็นศิลปินที่ โดม-จารุวัฒน์ เชี่ยวอร่าม อธิบายไว้ว่าคือความเป็นที่รักได้ง่าย ไม่ว่าคุณจะเป็นศิลปินนักร้องหรือไม่ก็ตาม
","descEng":null,"titleColor":"black","contents":"เรื่องร้องเรียน เอพิโสดนี้ชวน โดม จารุวัฒน์ ผู้ที่เคยเป็น The Star ของเมืองไทย และปัจจุบันคือผู้บริหารค่ายเพลง LIT Entertainment ที่คัดเลือกศิลปินมาเป็น ‘Star’ ให้กับวงการเพลงไทย มาพูดคุยถึงประเด็น ‘Star Quality’ ที่แม้ว่าจะดูนามธรรมและอธิบายยาก เพราะล้วนเกี่ยวกับเรื่องความรู้สึกของประชาชน แต่กลับคือปัจจัยสำคัญที่ทำให้คนคนหนึ่งกลายเป็นศิลปินที่มีชื่อเสียงตั้งแต่อดีตจนถึงปัจจุบัน
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ การประกวดร้องเพลงในทุกวันนี้ไม่ได้เพียงค้นหาคนที่ร้องเพลงเพราะเพียงอย่างเดียวเท่านั้น แต่อีกสิ่งที่โดดเด่นไม่แพ้กันคือ ‘สไตล์การร้อง’ ที่ทำให้คนฟังสะดุดใจตั้งแต่ครั้งแรกที่ได้ยิน หรือรู้ได้เลยในทันทีว่าใครเป็นคนร้องเพลงนี้
","descEng":null,"titleColor":"black","contents":"เรื่องร้องเรียนพอดแคสต์ ชวน ว่าน-รัชยาวีร์ วีระสุทธิมาศ หรือ ว่าน วันวาน มาอธิบายว่าสไตล์การร้องสำคัญอย่างไรถ้าอยากร้องเพลงให้เป็นที่จดจำ ซึ่งไม่ได้ส่งผลแค่การจำได้ แต่ยังส่งผลในแง่ธุรกิจวงการเพลงในการประกอบอาชีพนักร้องอีกด้วย แถมท้ายด้วยวิธีคิดนอกกรอบที่จะเป็นเครื่องมือในการช่วยคนหาสไตล์การร้องเพลงใหม่ ให้ผู้ฟังได้ฝึกและต่อยอดจนค้นพบสไตล์เป็นของตนเอง
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ เคยรู้สึกไหมว่า ทำไมเพลงบางเพลงถึงทำงานกับความรู้สึกอย่างมาก ทำให้เรายิ้ม ร้องไห้ ซึม และลึกซึ้งไปกับเพลงต่างๆ หรือเพราะอะไรเสียงของนักร้องบางคนจึงสัมผัสไปถึงหัวใจเราได้เป็นพิเศษ ส่วนหนึ่งมาจากการใส่ ‘Feeling’ หรืออารมณ์ในเพลงนั่นเอง
","descEng":null,"titleColor":"black","contents":"เรื่องร้องเรียน พอดแคสต์ เอพิโสดแรก ชวน ลูกหว้า-พิจิกา จิตตะปุตตะ นักร้องมากความสามารถที่ทำอาชีพเกี่ยวกับการร้องและใช้เสียงมาแล้วอย่างหลากหลาย ทั้งนักร้องที่มีเพลงดัง นักแสดงละครเวทีมิวสิคัล รวมถึงการแสดงสดในสถานที่ต่างๆ และแทบทุกครั้งลูกหว้าได้ถ่ายทอดน้ำเสียงอย่างมีอารมณ์ความรู้สึก เรื่องร้องเรียนจึงชวนลูกหว้ามาตีความและทำความเข้าใจว่า ‘Feeling’ สำคัญกับการร้องเพลงอย่างไร การใช้อารมณ์เพลงในบริบทที่แตกต่าง รวมถึงถ้าต้องการฝึกร้องเพลงให้มีอารมณ์ความรู้สึกมากยิ่งขึ้น ควรทำอย่างไร
เรื่องร้องเรียน พอดแคสต์ที่จะพาไปเรียนรู้เรื่องร้องเพลงโดยเริ่มต้นที่คำหนึ่งคำ ดำเนินรายการโดย กีต้า-เพลงประพันธ์ กิ่งทอง นักร้องอาชีพ ครูสอนร้องเพลง และผู้เข้าประกวดรายการ The Voice
➜ เราทำได้ดีกว่านี้
","descEng":"","titleColor":"black","contents":"อะไรที่เราทำได้ดีกว่านี้? อนุทิน วงศ์สรรคกร และ ศุภกิจ เฉลิมลาภ ชวนผู้ชมและผู้ฟังครุ่นคิดถึง ‘ฟอนต์’ ในบริบทที่มากกว่าการเป็นแค่ไฟล์ดิจิทัลในคอมพิวเตอร์ แบบตัวอักษรจะช่วยผลักดันภาพลักษณ์ของสังคมและประเทศได้อย่างไร? ทำไมรัฐบาลถึงต้องเข้ามามีส่วนในการตัดสินใจเรื่องแบบตัวอักษร?
ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ ว่าด้วยเรื่องของอนาคต (Font และ AI)
","descEng":"","titleColor":"black","contents":"อนาคตของนักออกแบบตัวอักษรจะเป็นอย่างไรในวันที่ AI เริ่มทำปฏิกิริยา? อนุทิน วงศ์สรรคกร และ ศุภกิจ เฉลิมลาภ ร่วมแชร์ความคิดเห็นและวิเคราะห์สถานการณ์ของแวดวงตัวอักษรในหลากหลายมิติ AI จะสามารถเข้ามาแทนที่นักออกแบบตัวอักษรได้ไหม? อะไรคือปัจจัยที่จะทำให้ AI สามารถทำงานได้ดี? พื้นที่ไหนที่ AI ยังไม่สามารถเข้าถึง?
ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ การออกแบบพื้นที่สีขาว
","descEng":"","titleColor":"black","contents":"พื้นที่สีขาวคืออะไร? ทำไมถึงต้องออกแบบ? อนุทิน วงศ์สรรคกร และ ศุภกิจ เฉลิมลาภ ชวนนักออกแบบตัวอักษรสังเกต ‘พื้นที่สีขาว’ ที่หลายคนอาจมองข้ามไป พื้นที่เหล่านั้นอยู่ตรงไหน? ทำไมความว่างเปล่าถึงช่วยให้แบบตัวอักษรสมบูรณ์มากขึ้น?
ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ เริ่มต้นช้าเพราะความไม่เข้าใจ
","descEng":"","titleColor":"black","contents":"ระบบการพิมพ์ แบบตัวอักษร การสื่อสาร 3 สิ่งนี้มีความยึดโยงกันอย่างไร? อนุทิน วงศ์สรรคกร และ ศุภกิจ เฉลิมลาภ ชวนตั้งข้อสังเกตถึงพัฒนาการของแบบตัวอักษรไทย ทำไมการเริ่มต้นช้าจึงนำไปสู่ความไม่เข้าใจและลุกลามไปถึงเรื่องพัฒนาการสื่อสาร?
ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ ข้อเท็จจริงของแบบร่าง
","descEng":"","titleColor":"black","contents":"ระหว่างบรรทัดเอพิโสดนี้ อนุทิน วงศ์สรรคกร และ ศุภกิจ เฉลิมลาภ ชวนผู้ชมผู้ฟังมาทำความเข้าใจกับ ‘ข้อเท็จจริงของแบบร่าง’ ที่หลายคนชื่นชอบและสงสัย กว่าจะเป็นแบบร่างเหล่านั้น นักออกแบบตัวอักษรต้องผ่านกระบวนการคิดอย่างไร? แท้จริงแล้วแบบร่างสำคัญในการออกแบบหรือไม่?
ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ พัฒนาการของ Custom Fonts
","descEng":"","titleColor":"black","contents":"ใครๆ ก็เข้าใจว่าคัสตอมฟอนต์ (Custom Fonts) ถูกดีไซน์มาเพื่อสร้างความแตกต่าง แต่ในความเป็นจริงแล้วการเปิดประตูสู่คัสตอมฟอนต์ไม่ใช่เพียงแค่เรื่องของความต่างเท่านั้น ระหว่างบรรทัด เอพิโสดนี้ อนุทิน วงศ์สรรคกร และ ศุภกิจ เฉลิมลาภ ชวนเปิดประตูความคิดบานใหม่ อะไรคือปัจจัยสำคัญที่หลายคนมองข้ามไป?
ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ จำแนกและแยกแยะ
","descEng":"","titleColor":"black","contents":"อนุทิน วงศ์สรรคกร และ ศุภกิจ เฉลิมลาภ ชวนพูดคุยถึงบริบทของ Classification ในแบบตัวอักษรไทย ทำไมการจำแนกและแยกแยะถึงมีความสำคัญและจำเป็น Classification ของแบบตัวอักษรเชื่อมโยงกับการสื่อสารอย่างไร?
ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ เหตุแห่งการอ่านง่าย อ่านยาก
","descEng":"","titleColor":"black","contents":"ทำไมฟอนต์นี้ถึงอ่านง่าย ในขณะที่อีกฟอนต์อ่านยาก? อนุทิน วงศ์สรรคกร และ ศุภกิจ เฉลิมลาภ ชวนพูดคุยในประเด็นปัญหา ‘อ่านง่าย อ่านยาก’ อะไรคือปัจจัยที่ส่งผลให้ฟอนต์สามารถสื่อสารได้อย่างทันใจ? นักออกแบบใช้เกณฑ์ไหนในการออกแบบ? ความแตกต่างระหว่างมุมมองของผู้ใช้งานและนักออกแบบเป็นอย่างไร? มาร่วมกันขบคิดและแชร์ความคิดเห็นไปพร้อมกัน!
ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ ทำไมต้องรีเช็กก่อนรีพอร์ต
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ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
➜ ฟอนต์ฟรีมีจริงไหม?
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ระหว่างบรรทัด (Between the Lines) รายการพอดแคสต์ที่จะพาผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับฟอนต์และการออกแบบตัวอักษร ผ่านมุมมองของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร
ทางเลือกใหม่สำหรับผู้ใช้ฟอนต์รายย่อย เรียกใช้ฟอนต์ในสไตล์สตรีมมิ่งอย่างกับเลือกดูหนังเลือกฟังเพลง แถมยังใช้เท่าไรก็จ่ายเท่าที่ใช้
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เก็บตกภาพรวมปิดท้ายซีซัน 4 ของ Variable Fonts กับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ที่จะมารวบยอดตอบสิ่งที่หลายคนทดไว้เป็นความสงสัย Variable Fonts คืออะไร? ใช้อะไรได้บ้าง? และในความเป็นจริงแล้วเราจำเป็นต้องทำ Weight 100-900 เลยหรือเปล่า?
บทสรุปของ Variable Fonts
เก็บตกภาพรวมปิดท้ายซีซัน 4 ของ Variable Fonts กับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ที่จะมารวบยอดตอบสิ่งที่หลายคนทดไว้เป็นความสงสัย Variable Fonts คืออะไร? ใช้อะไรได้บ้าง? และในความเป็นจริงแล้วเราจำเป็นต้องทำ Weight 100-900 เลยหรือเปล่า?
Variable Fonts ในมุมมองของนักออกแบบตัวอักษรเป็นอย่างไร?
อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ร่วมแชร์ประสบการณ์และความคิดเห็นจากมุมมองของนักออกแบบที่มีต่อ Variable Fonts การมาถึงของมันทำให้นักออกแบบต้องปรับตัวอย่างไร? ทำไมนักออกแบบและลูกค้าถึงต้องทำความเข้าใจให้ตรงกันก่อนสั่งทำ?
Variable Fonts ในมุมมองของนักออกแบบตัวอักษรเป็นอย่างไร?
อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ร่วมแชร์ประสบการณ์และความคิดเห็นจากมุมมองของนักออกแบบที่มีต่อ Variable Fonts การมาถึงของมันทำให้นักออกแบบต้องปรับตัวอย่างไร? ทำไมนักออกแบบและลูกค้าถึงต้องทำความเข้าใจให้ตรงกันก่อนสั่งทำ?
Optical ใน Variable Fonts พิเศษอย่างไร? และเมื่อไรที่ควรทำ?
อีกหนึ่งฟีเจอร์ของ Variable Fonts ที่ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร อยากให้ผู้ใช้งานได้รู้ถึงความพิเศษก่อนตัดสินใจสั่งทำไปใช้งาน ทำไมถึงต้องสั่งทำ ‘พอยต์ไซส์เฉพาะ’ ในเมื่อทุกฟอนต์มีทุกพอยต์ไซต์ให้ใช้งาน? ไปหาคำตอบพร้อมกันในเอพิโสดนี้!
Optical ใน Variable Fonts พิเศษอย่างไร? และเมื่อไรที่ควรทำ?
อีกหนึ่งฟีเจอร์ของ Variable Fonts ที่ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร อยากให้ผู้ใช้งานได้รู้ถึงความพิเศษก่อนตัดสินใจสั่งทำไปใช้งาน ทำไมถึงต้องสั่งทำ ‘พอยต์ไซส์เฉพาะ’ ในเมื่อทุกฟอนต์มีทุกพอยต์ไซต์ให้ใช้งาน? ไปหาคำตอบพร้อมกันในเอพิโสดนี้!
ข้อดีของการใช้ Picture Font เวลาเป็น Variable Fonts คืออะไร?
ร่วมหาคำตอบของคำถามไปกับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ที่จะทำให้ผู้ชมและผู้ฟังเข้าใจถึงการทำงานของ Picture Font ในแบบ Variable Fonts การทำงานของมันเป็นอย่างไร ทำไมนักออกแบบถึงต้องเข้าใจก่อนลงมือวาด? และอะไรที่ทำให้ Picture Font สามารถเคลื่อนไหวได้อย่างราบรื่นโดยที่ยังเป็นมิตรกับเซิร์ฟเวอร์?
ข้อดีของการใช้ Picture Font เวลาเป็น Variable Fonts คืออะไร?
ร่วมหาคำตอบของคำถามไปกับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ที่จะทำให้ผู้ชมและผู้ฟังเข้าใจถึงการทำงานของ Picture Font ในแบบ Variable Fonts การทำงานของมันเป็นอย่างไร ทำไมนักออกแบบถึงต้องเข้าใจก่อนลงมือวาด? และอะไรที่ทำให้ Picture Font สามารถเคลื่อนไหวได้อย่างราบรื่นโดยที่ยังเป็นมิตรกับเซิร์ฟเวอร์?
แกน Grade ต่างจากแกน Weight อย่างไร?
ลงลึกถึงแกน Grade (GRAD in CSS) หรือ Grade Axis ของ Variable Fonts ร่วมกับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ถึงความแตกต่างระหว่างแกน Grade และแกน Weight แกนสำคัญที่ช่วยผลักดันฟังก์ชัน Dark Mode ให้ทำงานอย่างลื่นไหล ฟอนต์ที่ซัพพอร์ตแกน Grade Axis ได้เปรียบกว่าอย่างไร?...ไปฟังกัน!
แกน Grade ต่างจากแกน Weight อย่างไร?
ลงลึกถึงแกน Grade (GRAD in CSS) หรือ Grade Axis ของ Variable Fonts ร่วมกับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ถึงความแตกต่างระหว่างแกน Grade และแกน Weight แกนสำคัญที่ช่วยผลักดันฟังก์ชัน Dark Mode ให้ทำงานอย่างลื่นไหล ฟอนต์ที่ซัพพอร์ตแกน Grade Axis ได้เปรียบกว่าอย่างไร?...ไปฟังกัน!
ทำไมนักออกแบบต้องสรุป Design Space ให้ชัดเจนก่อนทำ Variable Fonts?
อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ชวนนักออกแบบกำหนด Design Space ก่อนทำ Variable Fonts ทำไมการทำ Design Space ถึงสำคัญ? หากไม่ทำจะส่งผลอย่างไรต่อการทำ Variable Fonts?
ทำไมนักออกแบบต้องสรุป Design Space ให้ชัดเจนก่อนทำ Variable Fonts?
อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร ชวนนักออกแบบกำหนด Design Space ก่อนทำ Variable Fonts ทำไมการทำ Design Space ถึงสำคัญ? หากไม่ทำจะส่งผลอย่างไรต่อการทำ Variable Fonts?
อยากทำ Variable Fonts ต้องเริ่มจากอะไร? ถ้ามีฟอนต์อยู่แล้วสามารถทำได้ไหม?
เช็กบ็อกซ์ 3 สิ่งที่ควรรู้ก่อนลงมือทำ Variable Fonts กับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร อยากทำ Variable Fonts ต้องเริ่มต้นอย่างไร? อะไรคือสิ่งที่ควรคำนึง? มีอะไรที่แตกต่างไปจากการทำฟอนต์แบบเดิมบ้าง?
อยากทำ Variable Fonts ต้องเริ่มจากอะไร? ถ้ามีฟอนต์อยู่แล้วสามารถทำได้ไหม?
เช็กบ็อกซ์ 3 สิ่งที่ควรรู้ก่อนลงมือทำ Variable Fonts กับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร อยากทำ Variable Fonts ต้องเริ่มต้นอย่างไร? อะไรคือสิ่งที่ควรคำนึง? มีอะไรที่แตกต่างไปจากการทำฟอนต์แบบเดิมบ้าง?
Variable Fonts ทำหน้าที่เป็นแค่หนึ่งในลูกเล่นของแบบตัวอักษรจริงหรือ?
อธิบายชัดถึงคุณสมบัติ Variable Fonts ผ่านการพูดคุยกันของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร Variable Fonts มีประโยชน์อย่างไร? ทำอะไรได้บ้าง? ทำไมนักออกแบบ กราฟิกดีไซเนอร์ และเว็บไซต์ดีไซเนอร์ต้องทำความรู้จักเอาไว้แต่เนิ่นๆ?
Variable Fonts ทำหน้าที่เป็นแค่หนึ่งในลูกเล่นของแบบตัวอักษรจริงหรือ?
อธิบายชัดถึงคุณสมบัติ Variable Fonts ผ่านการพูดคุยกันของ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร Variable Fonts มีประโยชน์อย่างไร? ทำอะไรได้บ้าง? ทำไมนักออกแบบ กราฟิกดีไซเนอร์ และเว็บไซต์ดีไซเนอร์ต้องทำความรู้จักเอาไว้แต่เนิ่นๆ?
แกนเอียงกับ Variable Fonts มีความสัมพันธ์กันอย่างไร?
พูดคุยลงลึกเชิงเทคนิคไปกับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร เรื่อง ‘แกนเอียง’ ใน Variable Fonts ว่ามีความแตกต่างจากแกนเอียงของ Static Font อย่างไร? สามารถคัสตอมองศาการเอียงได้มากน้อยแค่ไหน? ทำไมถึงสามารถลดจำนวนไฟล์จากหลักร้อยให้เหลือเพียงไฟล์เดียว?
แกนเอียงกับ Variable Fonts มีความสัมพันธ์กันอย่างไร?
พูดคุยลงลึกเชิงเทคนิคไปกับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร เรื่อง ‘แกนเอียง’ ใน Variable Fonts ว่ามีความแตกต่างจากแกนเอียงของ Static Font อย่างไร? สามารถคัสตอมองศาการเอียงได้มากน้อยแค่ไหน? ทำไมถึงสามารถลดจำนวนไฟล์จากหลักร้อยให้เหลือเพียงไฟล์เดียว?
Variable Fonts คืออะไร? ทำไม 4 บริษัทชั้นนำอย่าง Adobe, Microsoft, Apple และ Google ถึงร่วมมือกันผลักดันสิ่งนี้?
พูดคุยแบบภาพพร้อมเสียงไปกับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร เรื่อง Variable Fonts ที่จะทำให้ผู้ชมและผู้ฟังเข้าใจดีเทลของ Variable Fonts ตลอดซีซัน 4 ตั้งแต่จุดเริ่มต้น!
Variable Fonts คืออะไร? ทำไม 4 บริษัทชั้นนำอย่าง Adobe, Microsoft, Apple และ Google ถึงร่วมมือกันผลักดันสิ่งนี้?
พูดคุยแบบภาพพร้อมเสียงไปกับ อนุทิน วงศ์สรรคกร ผู้ร่วมก่อตั้ง คัดสรร ดีมาก และ ศุภกิจ เฉลิมลาภ ผู้อำนวยการฝ่ายเทคนิค ของ คัดสรร ดีมาก และ ผู้ร่วมก่อตั้ง กะทัดรัด อักษร เรื่อง Variable Fonts ที่จะทำให้ผู้ชมและผู้ฟังเข้าใจดีเทลของ Variable Fonts ตลอดซีซัน 4 ตั้งแต่จุดเริ่มต้น!
สนทนากับแขกรับเชิญพิเศษ สมิชฌน์ สมันเลาะ ผู้เชี่ยวชาญในอุตสาหกรรมออกแบบตัวอักษร กับมุมมองจากการทำงานจริงเกี่ยวกับการสร้างและพัฒนาแบบตัวอักษรสำหรับองค์กร ประเด็นที่ไม่สามารถลงรายละเอียดได้หมดในครั้งเดียว
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Tales EP.10","slug":"logo-tales-ep10-podcast","desc":"","descEng":null,"titleColor":"black","contents":"กีฬาของมวลมนุษยชาติอย่าง โอลิมิปิก จัดขึ้นอีกครั้งในปี ค.ศ. 2024 ซึ่งถือเป็นครั้งที่ 3 ของเมืองปารีส ประเทศฝรั่งเศส ในการเป็นเจ้าภาพ และทันทีที่โลโก้ของ Paris 2024 เผยแพร่ออกมา ต่างเป็นที่ถกเถียงกันว่าความหมายที่ซ่อนอยู่ในโลโก้นี้คืออะไร? บางคนเห็นเป็นรูปผู้หญิง บางคนเห็นเป็นรูปไฟ และหากเป็นผู้หญิง เธอคือใคร? มีความเกี่ยวข้องอย่างไร?
Logo Tales เอพิโสดนี้ พาไปทำความเข้าใจแนวคิดจากสัญลักษณ์ของ Paris 2024 ว่ามีความหมายอย่างไร รวมถึงอาร์ตไดเรกชันอื่นๆ ที่กำลังจะเกิดขึ้น พร้อมย้อนรอยแนวคิดการออกแบบโลโก้โอลิมปิกที่ผ่านมา ว่ามีแนวคิดการใช้ความเป็นเมืองผสมกลมกลืนอยู่ในโลโก้แต่ครั้งอย่างไรบ้าง
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
ไม่นานมานี้ แบรนด์เบอร์เกอร์ที่อยู่มายาวนานอย่าง Burger King ได้รีแบรนดิ้ง และเปลี่ยนอาร์ตไดเรกชันใหม่ทั้งหมด โดยกลับไปปรับปรุงโลโก้ที่เคยใช้เมื่อกว่า 50 ปีที่แล้ว นำมาประยุกต์ใหม่ด้วยฝีมือการออกแบบของ Miles Newlyn ซึ่งผูกพันกับ Burger King มาตั้งแต่เด็ก
อะไรที่ทำให้เบอร์เกอร์แบรนด์ดังตัดสินใจกลับไปใช้โลโก้เดิม แทนที่โลโก้ที่คนทั่วโลกรับรู้และคุ้นเคย Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ จะพาไปย้อนแนวคิดการออกแบบของ Burger King ตั้งแต่ปี ค.ศ. 1954 พร้อมวิเคราะห์แบรนดิ้งใหม่ล่าสุด ว่าภายใต้การกลับไปหาความคลาสสิกและเรียบง่าย มีนัยยะที่ซ่อนไว้อย่างนึกไม่ถึง
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
Batman ซูเปอร์ฮีโร่ในดวงใจของใครหลายคน ถือกำเนิดขึ้นครั้งแรกในหนังสือการ์ตูน Detective Comics ตั้งแต่ปี ค.ศ. 1939 ผลงานการสร้างสรรค์ของ Bob Kane และ Bill Finger ก่อนจะดัดแปลงเป็นซีรีส์ ในปี ค.ศ. 1943
และสำหรับเวอร์ชันภาพยนตร์ตั้งแต่ Batman: The Movie ในปี ค.ศ. 1966 จนถึงเวอร์ชันล่าสุด The Batman ค.ศ. 2022 คาแรกเตอร์ของ Batman ได้ถูกปรับเปลี่ยนหลายครั้งตามผู้กำกับ และผู้สวมบทบาท รวมไปถึงรายละเอียดเล็กๆ น้อยๆ อย่างตราสัญลักษณ์บนชุด และอาวุธรูปค้างคาวที่ถูกดัดแปลงเช่นเดียวกัน
Logo Tales เอพิโสดนี้ชวนสำรวจโลโก้ Batman เวอร์ชันภาพยนตร์ที่ผ่านการเปลี่ยนแปลงครั้งสำคัญๆ หลายครั้ง ซึ่งทั้งหมดมีถึง 50 แบบที่คุณอาจไม่เคยสังเกตเห็น!
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
หากใครได้เห็นโลโก้ FIFA World Cup 2026 ที่ประกาศไปเมื่อปีที่ผ่านมา คงเกิดความสงสัยในเบื้องหลังการออกแบบว่าอะไรอยู่ภายใต้แนวคิดการใช้เลขปี 2026 วางอยู่ด้านหลังของถ้วยรางวัลอย่างเรียบง่าย ต่างจากหลายปีที่ผ่านมาที่ผสมแนวคิดความเป็นชาติผู้เป็นเจ้าภาพจนกลายเป็นเอกลักษณ์ของโลโก้นี้
Logo Tales ชวนทบทวนที่มาของโลโก้ FIFA World Cup ตั้งแต่อดีตจนถึงปัจจุบัน ว่าเปลี่ยนผ่านแนวคิดความเป็นชาติ จนล่าสุดที่ละทิ้งความเป็นชาติเจ้าภาพ และหลอมรวมโลกเป็นหนึ่งเดียวกันผ่านการออกแบบที่เรียบง่าย รวมถึงการนำไปใช้ต่อในอนาคต
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
Amazon บริษัทยักษ์ใหญ่ที่มูลค่าติดอันดับ 1 ใน 5 ของโลก เริ่มต้นโดย Jeff Bezos ที่ต้องการซื้อ-ขายหนังสือ โดยได้แรงบันดาลใจจากลุ่มน้ำแอมะซอนที่มีความแตกต่างหลากหลายคล้ายกับหนังสือ เช่นเดียวกับปัจจุบันที่ Amazon มีชื่อสินค้าไล่ตั้งแต่ A ถึง Z ครบทุกตัว
จากโลโก้ Amazon ในปี ค.ศ. 1994 จนถึงปัจจุบันที่โลโก้รอยยิ้มกลายเป็นภาพจำของคนทั้งโลก สู่โลโก้ที่ดัดแปลงสู่บริษัทลูกที่ทำธุรกิจแตกต่างหลากหลาย อะไรเป็นเบื้องหลังที่ทำให้ Amazon ยังเลือกใช้ Typeface และรอยยิ้มอันเป็นภาพจำ หาคำตอบร่วมกันใน Logo Tales เอพิโสดนี้
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
เมื่อเดือนมีนาคม ปี 2023 โลโก้ที่คุ้นตาคนทั้งโลกอย่าง I Love NYC ถูกเปลี่ยนโฉมเป็น We Love NYC ด้วยความต้องการที่จะทำให้คนรู้สึกเชื่อมโยงกับเมืองและรู้สึกภาคภูมิใจในเมืองนิวยอร์กอีกครั้งผ่านแคมเปญนี้
แต่ในระยะเวลาเกือบ 1 ปีที่ผ่านมา โลโก้ We Love NYC กลายเป็นที่ถกเถียงถึงความสวยงามและรูปแบบการใช้งานที่ยากขึ้น มีทั้งฝั่งที่ชอบ และฝั่งที่ไม่ชอบ Logo Tales รายการที่ว่าด้วยแนวคิดการออกแบบโลโก้ จึงขอย้อนกลับไปในปี ค.ศ. 1970 ต้นกำเนิดของแคมเปญเมืองนิวยอร์ก สู่ We Love NYC ในปัจจุบันว่ามีประวัติความเป็นมาและการใช้งานอย่างไร รวมถึงวิเคราะห์ความเป็นไปได้ในการใช้งานของโลโก้ที่ผูกโยงกับความเป็นเมืองในอนาคต
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
Google ก่อตั้งขึ้นในปี ค.ศ. 1998 โดย แลร์รี เพจ และเซอร์เกย์ บริน นักศึกษาปริญญาโท ที่มาจากคำว่า Googol ซึ่งหมายถึงจำนวนทางคณิตศาสตร์ จากเสิร์ชเอนจินที่ได้รับความนิยมจนถึงปัจจุบัน Google ได้กลายเป็นบริษัทยักษ์ใหญ่ที่มีอิทธิพลแทบทุกด้านในชีวิตของผู้บริโภค
Logo Tales รายการที่ว่าด้วยแนวคิดการออกแบบโลโก้ ขอย้อนถึงที่มาตั้งแต่วันแรกที่โลโก้ Google ออกใช้ และเปลี่ยนแปลงเรื่อยมาจนถึงปัจจุบัน แต่ยังคงเอกลักษณ์ของความสนุกสนานอันเป็นตัวตนของบริษัท รวมถึงไอเดียการใช้สีอัตลักษณ์องค์กรที่ประยุกต์เข้ากับแอปพลิเคชันอื่นๆ แต่ยังคงความรับรู้ถึง Google ได้เป็นอย่างดี
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
หากใครเคยไปลอนดอน หรือเคยเห็นผ่านตาคงรู้ว่า รถไฟดินของลอนดอน หรือ London Underground มีความซับซ้อน โยงใย และครอบคลุมพื้นที่มากขนาดไหน โลโก้ London Underground ก็เช่นกัน เพราะนอกจากจะมีประวัติความเป็นมากว่า 160 ปี ยังมีวิวัฒนาการในการออกแบบและการใช้งานที่หลากหลาย เปลี่ยนไปตามช่วงเวลา
Logo Tales รายการที่ว่าด้วยแนวคิดการออกแบบโลโก้ เล่าที่มาที่ไปของโลโก้ London Underground ที่เป็นแรงบันดาลใจให้นักออกแบบ และถูกก๊อบปี้มากที่สุดในโลก!
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
Starbucks แบรนด์กาแฟที่ได้รับความนิยมทั่วโลกกว่า 30,000 สาขา มีจุดเริ่มต้นมาจากร้านเมล็ดกาแฟ ใบชา และเครื่องเทศในเมืองซีแอตเทิล ซึ่งดูไม่น่าจะมีความเกี่ยวข้องกับผู้หญิงที่ปรากฏอยู่บนโลโก้สีเขียวที่เราคุ้นตา
ผู้หญิงในโลโก้ Starbucks คือใคร ใช่นางเงือกอย่างที่เราเข้าใจหรือไม่ Logo Tales รายการที่ว่าด้วยแนวคิดการออกแบบโลโก้จะมาไขความลับ และเล่าวิวัฒนาการตั้งแต่โลโก้สีน้ำตาลคล้ายภาพแกะสลัก จนกลายมาเป็นโลโก้สีเขียวบนแก้วกาแฟที่เราเห็นในปัจจุบัน
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
โลโก้ที่เราคุ้นตา มีที่มาและมีเบื้องหลังการออกแบบอย่างไร? ทั้งหมดจะถูกเล่าผ่านรายการ Logo Tales รายการที่ว่าด้วยเรื่องแนวคิดและรายละเอียดของการออกแบบโลโก้
เริ่มเอพิโสดแรกด้วยโลโก้ของภาพยนตร์ที่มีแฟนมากมายทั่วโลกอย่าง Star Wars ซึ่งถือกำเนิดขึ้นครั้งแรกด้วยฝีมือการออกแบบของ Ralph McQuarrie Visual Designer ของภาพยนตร์เรื่องนี้ แต่ไม่ได้ถูกใช้ จนกระทั่ง ค.ศ. 1977 Suzy Rice ได้ออกแบบโลโก้ที่หลายคนคุ้นตา ซึ่งถูกใช้และประยุกต์เรื่อยมาจนปัจจุบัน
การเดินทางของโลโก้ Star Wars ผ่านความเปลี่ยนแปลงอย่างไร มีรายละเอียดเล็กๆ น้อยๆ อะไรที่มองข้าม และท้ายที่สุดความไม่สมบูรณ์แบบของโลโก้นี้สอดรับกับตัวภาพยนตร์อย่างไร พบคำตอบทั้งหมดได้ใน Logo Tales เอพิโสดนี้
Logo Tales รายการเบื้องหลังแนวคิดการออกแบบโลโก้ ผ่านสายตาของนักออกแบบ ดำเนินรายการโดย กวง-ธนโชติ ทรัพย์เรืองนาม พาร์ตเนอร์และดีไซน์ไดเรกเตอร์ จาก สมรรถภาพ
➜ คาราบาว คือวงดนตรีเพื่อชีวิตที่เกิด เติบโต ยิ่งใหญ่ ยืนระยะผ่านร้อนหนาวมานับสิบๆ ปี คู่ขนานไปกับเหตุการณ์สำคัญๆ ในไทย วงดนตรีที่มีเพลงสะท้อนสังคม และส่งคำถามให้คนฟังเอาไปคิดต่อ ไม่ว่าจะเพลง เมด อิน ไทยแลนด์, นางงามตู้กระจก, ท.ทหารอดทน ฯลฯ เอาจริงๆ ไม่น่าเชื่อว่าหลังปี 2000 จะมีวงดนตรีรุ่นใหม่เดินตามรอยความสำเร็จ โดยที่มีทั้งความเหมือนและความแตกต่าง นั่นคือ ไททศมิตร ที่นิยามตัวเองว่าเป็นวงดนตรีเพื่อชีวิตยุคใหม่ พวกเขาแจ้งเกิดแบบปรากฏการณ์พร้อมๆ กับภาพยนตร์ 4 Kings และยังคงมีเนื้อหาของเพลงที่พูดถึงสังคม เศรษฐกิจ การเมือง ปัญหาปากท้อง และความเป็นมนุษย์
","descEng":null,"titleColor":"black","contents":"นอกจากจะวิเคราะห์ความเหมือนและความต่างของสองวงต่างช่วงเวลา น่าสนใจว่า เวลาผ่านไปมากกว่า 20 ปี ทำไมเนื้อหาของเพลงคาราบาวและไททศมิตร ยังคงสะท้อนปัญหาสังคมที่ยืดเยื้อเรื้อรัง จนดูเหมือนไม่มีคำตอบ
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ ถ้านึกถึงวงดนตรีฝีมือดีแห่งยุค สมาชิกสามคนเป็นเพื่อนกัน ก็น่าจะเป็น P.O.P และ Tilly Birds สองวงดนตรีที่เติบโตคนละช่วงเวลา แต่มีความคล้ายคลึง และเป็นคลื่นลูกใหม่ความหวังของดนตรี T-Pop ด้วยกันทั้งคู่
","descEng":null,"titleColor":"black","contents":"สมาชิกในวงของ P.O.P และ Tilly Birds ไม่ได้ชอบแนวเพลงแบบเดียวกัน แต่กลับมีตรงกลางที่ทำงานเพลงร่วมกันได้ และทำออกมาได้ดีในการเป็นเพลงของพวกเขา
The Journey of T-Pop จะพาย้อนกลับไปในปี 1998 ที่วง P.O.P เริ่มเดบิวต์อัลบั้มแรก ก่อนที่จะมีอัลบั้มอีกสองชุดตามมา และเป็นหนึ่งในวงดนตรีปลายยุค 90 ข้ามมาจนถึง 2000 จากนั้นจะพาไปไล่เรียงงานเพลงของ Tilly Birds จากสองอัลบั้มที่เป็นบันไดไปสู่ความสำเร็จของพวกเขาในยุค 2020
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ ดนตรีอินดี้โฟล์กที่ฟังแล้วได้กลิ่นทะเล ความสดชื่น ความสนุกสนานของชีวิต ถ้าลองมองดูความสำเร็จนี้ในแวดวงดนตรีปัจจุบัน ต้องมีชื่อของ ภูมิ วิภูริศ โดดเด่นอยู่ในนั้น หลังจากเดบิวต์ซิงเกิลแรก Adore ในปี 2014 และมีอัลบั้มแรกในปี 2017 ภูมิก็ได้สะสมประสบการณ์และขึ้นเป็นศิลปินอินดี้โฟล์กที่ดังมาก จนกระทั่งมีทัวร์คอนเสิร์ตไปทั่วโลก
","descEng":null,"titleColor":"black","contents":"ขณะที่ช่วงเวลาคู่ขนาน ยุค 80s วงการดนตรีไทยก็มีศิลปินอินดี้อย่าง ปานศักดิ์ รังสิพราหมณกุล สังกัดไนท์สปอต และครีเอเทีย ออกอัลบั้มที่มีคอนเซปต์ชัดเจน อัลบั้มแรกในปี 1983 ไปทะเลกันดีกว่า และอัลบั้มที่สองในปี 1985 ไปเป็นชาวเกาะ
การที่ดนตรีของทั้งคู่มีความคล้ายคลึงกันไม่ใช่เรื่องบังเอิญ The Journey of T-Pop จะพาไปทำความรู้จักความเหมือนที่แตกต่างของสองผู้นำอินดี้โฟล์กในบรรยากาศ Beach Pop ปานศักดิ์ รังสิพราหมณกุล และ ภูมิ วิภูริศ
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ สำรวจเส้นทางของเกิร์ลกรุ๊ปในประเทศไทย จากหมุดหมายแรก สาว สาว สาว ในปี พ.ศ. 2524 จนมาถึง ที-สเกิ๊ต, Zaza, Girly Berry, ค่ายกามิกาเซ่, ปรากฏการณ์ BNK48 และยุคของ 4EVE ในทุกวันนี้
","descEng":null,"titleColor":"black","contents":"The Journey of T-Pop พาสำรวจที่มาที่ไปของ ‘เกิร์ลกรุ๊ป’ ในความหมายก็คือ กลุ่มศิลปินหญิงที่มีเพลงป๊อปฟังง่ายติดหู คาแรกเตอร์ออกไปทางสดใส และในเอพิโสดนี้ เราจะพูดถึงวงดนตรีผู้หญิงด้วย ที่แม้จะไม่ได้มีจำนวนมากมาย แต่ก็ถือเป็นอีกหนึ่งความสำคัญในการเติบโตของเกิร์ลกรุ๊ป T-Pop
เพราะเมื่อมองย้อนกลับไปในไทม์ไลน์ เราจะเห็นได้ชัดว่า ความแข็งแรงของเกิร์ลกรุ๊ปในทุกวันนี้ไม่ได้มาเพราะโชคช่วย แต่มันคือการสะสมไอเท็มระหว่างทางจนเติบโตต่อยอดประสบการณ์ ส่งผ่านข้อผิดพลาดที่ได้เรียนรู้ เลือกปรับอิทธิพลจากต่างประเทศให้กลมกลืนเป็นตัวตนของตัวเอง ที่ในวันหนึ่งเชื่อได้ว่าศิลปินเกิร์ลกรุ๊ปไทยจะไปไกลได้ในระดับสากล
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ ปี พ.ศ. 2527 เบิร์ด-ธงไชย แมคอินไตย์ ได้รับรางวัลรองชนะเลิศ เวทีสยามกลการ และในปี พ.ศ. 2555 นนท์-ธนนท์ จำเริญ ชนะเลิศเวที The Voice Thailand Season 1 ความสำเร็จของสองศิลปินต่างช่วงเวลา มีความเหมือนและความต่างที่ทำให้เราเรียนรู้ได้ว่า การเป็นศิลปินที่ดีต้องมีมากกว่าพรสวรรค์
","descEng":null,"titleColor":"black","contents":"เบิร์ด ธงไชย และ นนท์ ธนนท์ เติบโตมากับความรักในการร้องเพลง ก่อนจะก้าวกระโดดในตอนที่ได้รับรางวัลสำคัญจากเวทีประกวดร้องเพลงระดับประเทศ ที่สำคัญคือการต่อยอดจากพรสวรรค์และโอกาสที่ได้รับ ด้วยการพัฒนาตัวเองไม่หยุด ในการก้าวขึ้นมาเป็นเอนเตอเทนเนอร์ และเป็นที่รักของแฟนเพลง
The Journey of T-Pop จะพาย้อนไปบนถนนดนตรีของ เบิร์ด ธงไชย และ นนท์ ธนนท์ เอนเตอเทนเนอร์ที่ครั้งหนึ่งต่างเคยเป็นเพียงเด็กผู้ชายที่ไปประกวดร้องเพลงตามงานวัด และเป็นนักร้องวงลูกทุ่งของโรงเรียน
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ จากรายการวิทยุ ดีเจ แผงเทป ซีดี สตรีมมิง การที่ทุกคนเข้าถึงดนตรีที่เท่าทันกันทั้งโลกแบบไร้พรมแดน
","descEng":null,"titleColor":"black","contents":"The Journey of T-Pop เอพิโสดนี้ เป็นบทสรุปของซีซัน 2 ที่เราจะพาย้อนกลับไปดูช่วงเวลาเปลี่ยนผ่านที่สำคัญของดนตรี T-Pop ช่วงปี 2000-2020 หรือจุดเริ่มต้นของยุคดิจิทัล จุดเปลี่ยนที่ดิสรัปต์ทุกภาคส่วน กระทั่งวงการดนตรีเองก็เช่นกัน
ไม่ว่าจะมองผ่านแง่มุมของคนฟังเพลงที่มีวิวัฒนาการอย่างก้าวกระโดด, การทำเพลงที่สะดวกมากขึ้นด้วยเทคโนโลยี และการทำงานของค่ายเพลงที่ต้องปรับตัว ซึ่งสิ่งที่กลายเป็นตัวแปรสำคัญคือการมาถึงของคอมพิวเตอร์ อินเทอร์เน็ต สมาร์ตโฟน อันเป็นการดิสรัปต์ทุกวงการไม่เว้นแม้แต่แวดวงดนตรี และปรับแต่งให้เราเข้าสู่ยุคดิจิทัลอย่างเต็มรูปแบบ
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ ปี ค.ศ. 1999 หรือ พ.ศ. 2542 ไม่น่าเชื่อแต่ก็ต้องเชื่อ ว่าการใส่สายเดี่ยวขึ้นเวทีคอนเสิร์ตของ Triumphs Kingdom นับเป็นความผิดบาปอย่างหนึ่ง จนขึ้นหน้าหนึ่งหนังสือพิมพ์ว่านี่คือความขัดแย้งต่อวัฒนธรรมของไทย ที่ผู้หญิงต้องเรียบร้อยเหมือนผ้าพับไว้ เชื่อฟังผู้ใหญ่ ห้ามแต่งตัวโป๊
","descEng":null,"titleColor":"black","contents":"ความกล้าหาญในการเปลี่ยนความคิดผู้ใหญ่ และปรับเปลี่ยนรูปแบบทางวัฒนธรรมของสองสาว Triumphs Kingdom เกิดขึ้น และกลายเป็นจ่าฝูงของดนตรีป๊อปสำหรับพรีทีน ที่ในช่วงเวลาต่อมาเราได้ทำความรู้จักกับศิลปินพรีทีนที่เกิดขึ้นตามๆ กันมา ทั้ง Zaza, X3 Super Gang, โมเม, เอิร์น, H และที่โดดเด่นมากๆ คือค่าย Dojo City ที่แม้ว่าจะเปิดในปี 2541 แต่กลับส่งผลจริงๆ ก็ในปี 2542 ที่มี Triumphs Kingdom เป็นผู้สร้างปรากฏการณ์ช่วยเก็บผ้าเช็ดหน้า ในระดับ Talk of the Town
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ ปี ค.ศ. 1998 ทั่วทั้งเอเชียประสบวิกฤตเศรษฐกิจ กระทบกระเทือนทุกอุตสาหกรรม ทำให้เศรษฐกิจซบเซา ใช้เวลาหลายปีกว่าภาคธุรกิจจะฟื้นตัว กระทั่งวงการเพลงเองก็หนีไม่พ้น ภาพรวมวงการเพลงไทยจากที่กำลังเบ่งบาน มีวงดนตรีหน้าใหม่เกิดและเติบโตมากมายจากอัลเทอร์เนทีฟเวฟแรก กลับถูกพิษเศรษฐกิจซัดกลบจนหายวับไปกับตา
","descEng":null,"titleColor":"black","contents":"แต่ถึงอย่างนั้น ท่ามกลางวิกฤตย่อมมีโอกาส ค่ายเพลง RS ค้นพบเส้นทางของตัวเอง จนกลายเป็นกลยุทธ์สำคัญในการจับกลุ่มแฟนเพลงก่อนวัยรุ่น ต่อยอดออกมาเป็นดนตรีสำหรับพรีทีน ที่ส่งผลให้เกิดศิลปินป๊อปมากมาย ค่าย Kamikaze และธุรกิจครบวงจรสำหรับพรีทีน ซึ่งจะมีรายละเอียดอย่างไรบ้างนั้น ติดตามได้ใน The Journey of T-Pop เอพิโสดนี้
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ การเติบโตของอัลเทอร์เนทีฟที่เฟื่องฟู เกี่ยวเนื่องกับช่วงเวลาในปี ค.ศ. 1997 หรือ พ.ศ. 2540 วงการเพลงไทยเต็มไปด้วยศิลปินอินดี้ ทั้งหน้าใหม่หน้าเก่า จากเบื้องหน้าและเบื้องหลัง ไม่ว่าจะเป็น The Must, ซับใน, Holly Berry, Student Ugly, Sick Child, มอร์กะจาย ซึ่งไม่จำเป็นว่าต้องมาจากค่ายเพลงยักษ์ใหญ่เสมอไป
","descEng":null,"titleColor":"black","contents":"อัลเทอร์เนทีฟเวฟแรกยังได้รับการสนับสนุนจากคลื่นวิทยุ ที่เป็นอีกหนึ่งอิทธิพลในการเผยแพร่เสียงเพลง ช่วงที่อินเทอร์เน็ตยังไม่ได้แพร่หลาย ที่โดดเด่นในปีนี้คือ ไพเรทเรดิโอ และอีกหนึ่งอิทธิพลที่กระจายเรื่องดนตรีไปถึงสถานศึกษาก็คือเวทีฮอตเวฟมิวสิกอวอร์ดส์ (Hotwave Music Awards) ที่เปิดให้เด็กรุ่นใหม่ได้มีโอกาสในการเป็นศิลปิน ที่ยังคงยืนระยะการจัดงานมาจนถึงปัจจุบัน
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ ค.ศ. 1996 หรือ พ.ศ. 2539 ปีที่มีการเกิดใหม่ของศิลปินอย่าง โลโซ และ โบ สุนิตา ขณะเดียวกัน เต๋อ-เรวัต พุทธินันทน์ หนึ่งในผู้ก่อตั้งค่าย Grammy เสียชีวิต
","descEng":null,"titleColor":"black","contents":"โลโซ (Loso) คือวงที่เป็นนักดนตรีโดยแก่นแท้ แบกความฝันและความหวังเข้ามากรุงเทพฯ เพื่อเดบิวต์เป็นศิลปิน ทำเพลง แต่งเพลง อัดร้องจนมีเดโมพร้อมสรรพ แต่ด้วยวงการเพลงไทยที่เรื่องภาพลักษณ์มีผลสำคัญ ทำให้ทั้งวงเกือบถอดใจ แต่ในที่สุด More Music (มอร์ มิวสิค) ก็มองเห็นเหล่ายอดฝีมือจนเกิดเป็นอัลบั้ม Lo Society ในเดือนเมษายน และดังสุดๆ นับจากนั้น
The Journey of T-Pop จะมาวิเคราะห์ความสำเร็จและปรากฏการณ์โลโซ ในฐานะวงดนตรีฝีมือฉกาจ และครบเครื่องเท่าที่ร็อกสตาร์ควรจะเป็น
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ ค.ศ. 1995 หรือ พ.ศ. 2538 เป็นปีที่เราได้รู้จักกับ ทาทา ยัง หรือใครๆ เรียกกันว่า ‘สาวน้อยมหัศจรรย์’ และในปีเดียวกันนี้มี โจอี้ บอย, แอนเดรีย สวอเรซ, ที-สเกิ๊ต, ดร.คิดส์, เต๋า สมชาย และอัลบั้มแรกของ เจมส์ เรืองศักดิ์
","descEng":null,"titleColor":"black","contents":"สำหรับ ทาทา ยัง เด็กผู้หญิงวัยแค่ 14 ปี ได้กลายเป็นไอคอนสำคัญของวงการดนตรีในเวลานั้น ยอดคลื่นของยุคนักร้องลูกครึ่งวัยรุ่น ที่มีหมวกอีกใบในฐานะผู้นำกระแสทั้งเรื่องแฟชั่น ทรงผม คาแรกเตอร์ และข่าวใดๆ ก็ตาม
The Journey of T-Pop ในเอพิโสดนี้จะพาไปวิเคราะห์ความสำเร็จของ ทาทา ยัง ที่ทำให้เกิดศิลปินในแนวทางเดียวกันตามมาอีกมากมาย รวมถึงเสน่ห์และคาแรกเตอร์บางอย่างที่ ทาทา ยัง ได้สร้างมาตรฐานใหม่ให้กับวงการดนตรีไทย
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ Moderndog อัลบั้มแรกวางแผงวันที่ 9 กันยายน พ.ศ. 2537 ผลงานการโปรดิวซ์ของ กมล สุโกศล แคลปป์ ที่ไม่เพียงแต่มีสมาชิกที่มีเอกลักษณ์เฉพาะตัวอย่าง ธนชัย อุชชิน, เมธี น้อยจินดา, ปวิณ สุวรรณชีพ และ สมอัตถ์ บุณยะรัตเวช แต่ดนตรีแนวอัลเทอร์เนทีฟร็อกของพวกเขาสร้างความสั่นสะเทือนให้แก่วงการเพลงไทยด้วยการเปิดตัวเพลง บุษบา, …ก่อน หรือเพลงอื่นๆ ที่วันนี้กลายเป็นตำนาน การแสดงสดของพวกเขายังสร้างความประทับใจและยังคงเป็นที่จดจำจนถึงทุกวันนี้
","descEng":null,"titleColor":"black","contents":"ถ้าย้อนไปในปี ค.ศ. 1994 หรือ พ.ศ. 2537 นั่นคือปีที่ Jeff Bezos ได้ก่อตั้งบริษัท Amazon ขึ้นเป็นครั้งแรก เป็นปีที่ Netscape Navigator เวอร์ชัน 1.0 เว็บเบราว์เซอร์ได้ถือกำเนิดขึ้น และยังเป็นปีที่มีภาพยนตร์บล็อกบัสเตอร์ในตำนานอย่าง Speed, Pulp Fiction, Forrest Gump, The Shawshank Redemption, Four Weddings and a Funeral, Quit Show และซีรีส์ Friends ออกฉายครั้งแรก
ถ้าโฟกัสที่วงการดนตรี คงไม่มีข่าวไหนที่ดังไปกว่าการเสียชีวิตของ เคิร์ต โคเบน นักร้องนำวง Nirvana เสียชีวิตในวัย 27 ปี เข้า ‘Club 27’ ร่วมกับนักร้องดังอีกหลายคนในปีถัดมา นอกจากนั้นแล้วนี่คือปีที่มีวงดังอย่าง Blur, Oasis เพลงดังอย่าง All I Want for Christmas is You ของ Mariah Carey รวมถึงปีนี้ถือเป็นต้นกำเนิดของดนตรีที่เรียกว่า Britpop อีกด้วย
วงการเพลงไทยค่ายใหญ่อย่าง Grammy และ RS ยังผลิตศิลปินอย่างต่อเนื่อง ทั้ง คริสติน่า อาร์กีล่า อัลบั้ม Red Beat ที่ขายได้มากกว่า 3.5 ล้านอัลบั้ม, เบิร์ด-ธงไชย แมคอินไตย์ อัลบั้ม ธ.ธง, มอส-ทาทา, ลิฟท์-ออย, Raptor แต่สิ่งที่ถือว่าเป็นจุดเปลี่ยนของวงการเพลงไทยที่เกิดขึ้นในปีนี้ คือการรวมตัวของ บอย โกสิยพงษ์, กมล สุโกศล แคลปป์, สมเกียรติ อริยะชัยพาณิชย์ และ สาลินี ปันยารชุน ในการตั้งค่ายเพลงอย่าง เบเกอรี่ มิวสิค และมีอัลบั้มแรกของ Moderndog
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ The Journey of T-Pop เอพิโสดนี้พาข้ามเวลาไปฟังเรื่องราวกำแพงระหว่างค่ายใหญ่ และต้นกำเนิดของซาวนด์ดนตรีที่น่าสนใจจนกลายเป็นต้นกำเนิดของค่ายที่ครองใจคนฟังอย่างเบเกอรี่ มิวสิคในเวลาต่อมา
","descEng":null,"titleColor":"black","contents":"ค.ศ. 1993 หรือ พ.ศ. 2536 แม้จะห่างไกลปี 2000 อยู่ไม่น้อย แต่นี่คือครั้งแรกที่โลกเริ่มระส่ำระสายด้วยคำว่า Y2K ด้วยความเชื่อว่าระบบทุกอย่างจะรวน รวมไปถึงความเชื่อเรื่องโลกแตก นี่คือปีของภาพยนตร์ที่เป็นอมตะอย่าง Jurassic Park, Sleepless in Seattle รวมถึงเป็นปีแรกที่ซีรีส์ในตำนานอย่าง The X-Files ออกฉาย
ด้านวงการเพลงกระแสดนตรี Unplugged เริ่มมีอิทธิพล เราได้ฟังดนตรีแนวนี้จากวงร็อกอย่าง Nirvana และเป็นปีที่เพลงที่ฮิตอมตะอย่าง I Will Always Love You ของ Whitney Houston ครองชาร์ต Billboard ยาวถึง 14 สัปดาห์ เรียกว่าฮิตข้ามโลกกันเลยทีเดียว
และถ้าตัดมาวงการเพลงอีกซีกโลกอย่างในเมืองไทย ค.ศ. 1993 เป็นปีที่ค่ายใหญ่อย่าง Grammy และ RS ต่างใช้กลยุทธ์ในการปั้นเพลงป๊อป โดยทั้งดึงตัวจากนักแสดงที่เป็นที่รู้จัก หรือนักร้องชายที่มีลุคเข้าถึงได้ง่ายมาครองใจแฟนเพลง แต่ละค่ายมีกลุ่มคนฟังอย่างชัดเจนจนคล้ายเป็นสัญญาณของกำแพงระหว่างค่ายที่ก่อตัวขึ้นอย่างแน่นหนาและยากที่จะข้ามค่ายไปมา แต่ในขณะเดียวกันค่ายเล็กๆ อย่างมูเซอกลับมีศิลปินที่น่าสนใจอย่าง Z-MYX หรือ สมเกียรติ อริยะชัยพาณิชย์ ที่ทดลองเอาเพลงฮิตในอดีตมาทำดนตรีใหม่ จนทำให้เป็นที่ติดหู รวมถึงสร้างสรรค์เพลงใหม่อย่าง ‘ลมหายใจ’ ที่มีนักร้องคือ ธนชัย อุชชิน
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ การแบทเทิลระหว่างเจกับทัชในช่วงเวลานั้นสะท้อนอะไรให้กับวงการดนตรีไทยบ้าง The Journey of T-Pop จะพาเรากลับไปติดไฟใส่เท้า และลองบวกลบคูณหารอาการเจกันดูหน่อย!
","descEng":null,"titleColor":"black","contents":"ค.ศ. 1992 หรือ พ.ศ. 2535 เป็นปีที่อัลบั้ม Smells Like Teen Spirit ของวงดนตรี Nirvana สร้างปรากฏการณ์ถล่มทลายในการเริ่มต้นหมุดหมายใหม่ของร็อก ส่วนประเทศไทยเรามีสองศิลปินหนุ่มที่สร้างกระแสแดนซ์มิวสิก เจ-เจตริน วรรธนะสิน และ ทัช ณ ตะกั่วทุ่ง
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ The Journey of T-Pop จะพาย้อนกลับไปในปี 1991 หรือ พ.ศ. 2534 เดินเที่ยวสีลมซอย 2 ซอย 4 ไปกับเพลงล้ำสมัยของ Dancing Queen
","descEng":null,"titleColor":"black","contents":"“ประวัติศาสตร์จะไม่ซ้ำ ประวัติศาสตร์จะต้องเปลี่ยน” เนื้อเพลงว่าไว้อย่างนั้น และ คริสติน่า อากีล่าร์ ก็ได้สร้างประวัติศาสตร์หน้าใหม่ให้วงการเพลงไทย อัลบั้มแรก ‘นินจา คริสติน่า’ ทำยอดขายได้ 1.99 ล้านตลับ ทำให้เธอเป็นนักร้องหญิงคนแรกที่ทำได้ ‘ล้านตลับ’ และยังคงยอดขายเกินล้านตลับ 4 อัลบั้ม (นินจา คริสติน่า, อาวุธลับ, Red Beat รหัสร้อน และ Golden Eye)
ฉายา Dancing Queen เมืองไทย ยังคงถูกเรียกขานจนถึงวันนี้ และกลายเป็นกระแสแห่งดนตรีเต้นรำ ที่มีเพื่อนศิลปินอย่าง แสงระวี อัศวรักษ์ ‘แมงมุมขยุ้มหัวใจ’, ต่าย เพ็ญพักตร์ ‘ฉันเลยโอเค’
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
➜ จากความสงสัยว่า การเกิดขึ้นของ T-Pop เริ่มต้นตรงไหน เราจึงพยายามสืบค้นตั้งแต่ J-Pop และ K-Pop ก่อนจะมาเป็น T-Pop พร้อมประมวลผลร่วมกับบริบทความเข้าใจของคนทั่วไป
","descEng":null,"titleColor":"black","contents":"เป็นไปได้ไหมว่าจุดเริ่มต้นจริงๆ ของ T-Pop อาจจะเกิดขึ้นตั้งแต่ยุคของวงชาตรี The Impossible ถ้ามองในเชิงว่าเป็นวงป๊อปสำหรับวัยรุ่น และมีแฟนเพลงชัดเจน หรือเป็นไปได้ว่าเกิดในยุค D2B, กอล์ฟ-ไมค์, Dojo City, Kamikaze มาจนถึง BNK48 ที่มีรูปแบบชัดเจนจาก J-Pop
เอพิโสดนี้ The Journey of T-Pop จะพาไปวิเคราะห์จุดเริ่มต้น การเติบโต และเส้นทางจากอดีต ปัจจุบัน สู่อนาคตกับ T-Pop ที่กำลังแข็งแกร่งในยุคของดิจิทัลมีเดีย รวมไปถึงบทบาทของค่ายเพลง โซเชียลมีเดีย ตัวศิลปิน และโอกาสการเติบโตในระดับโลก
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล และ จิมมี่-เจิมสิริ เหลืองศุภภรณ์ อดีตบรรณาธิการบริหารคอนเทนต์บันเทิงและศิลปะวัฒนธรรม ปัจจุบันเป็นนักฟังเพลงที่เริ่มต้นสะสมแผ่นเสียง
The Journey of T-Pop EP.9 นับจากปี พ.ศ. 2015 จนถึงปัจจุบัน รวมไปถึงอนาคตอันใกล้ นับเป็นห้วงเวลาที่เราอาจไม่เคยนึกถึงได้เลยว่าจะมีวันนี้อยู่จริง ที่เรื่องของดนตรีไม่มีกำแพงอะไรมาขวางกั้น ด้วยยุคดิจิทัลที่เชื่อมต่อทุกสิ่งอย่างเข้าด้วยกัน ไม่เว้นแม้แต่ดนตรีไทย แต่รวมถึงดนตรีจากทุกมุมโลก ที่ส่งเสียงของมันผ่านไปทุกช่องทางด้วยอินเทอร์เน็ต
จุดเริ่มต้นจาก MP3 ที่เคยเป็นปัญหาเรื่องการละเมิดลิขสิทธิ์ เทปผีซีดีเถื่อนค่อยๆ เลือนหายไปพร้อมๆ กับการมาถึงของสตรีมมิงอย่าง Deezer ราวปี 2012, Apple Music ในปี 2015 ตามมาด้วย Tidal, JOOX, Spotify, YouTube Music การฟังเพลงกว้างขวางมากขึ้น คนฟังเพลงไปจนถึงนักดนตรี ศิลปินต่างๆ ได้ฟัง ได้รู้จัก ได้แรงบันดาลใจจากดนตรีทั่วโลก ขณะเดียวกันเพลงจากประเทศไทยก็ดังไกลไปถึงต่างประเทศ ด้วยโซเชียลมีเดียที่มาทดแทนสื่อกระดาษ ทั้ง Facebook, Twitter, Tiktok
T-Pop คือคำที่ได้ยินกันบ่อยในยุคนี้ มีการเรียกเพื่อแสดงความเป็นดนตรีไทยสากล หลังจากที่เราเคยมี J-Pop ในยุค 80s, K-Pop ในยุค 2000 ศิลปินที่เป็นตัวแทนสะท้อน T-Pop ในยุคนี้ เช่น Polycat, Atom, Plastic Plastic, Gym and Swim, My Life as Ali Thomas, Jelly Rocket, TELEx TELESx, เอิ๊ต ภัทรวี, ภูมิ วิภูริศ, The TOYS, BNK48, อิ๊งค์ วรันธร, Whal & Dolph, Tilly Birds, Bowkylion, Billkin, PP Krit และ MILLI
Voices of Legends:
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
The Journey of T-Pop EP.8 ช่วงเวลาระหว่างปี พ.ศ. 2551-2558 ดนตรีนอกกระแสกำลังเบ่งบานเต็มที่ โดยมีหัวเรือใหญ่อย่าง The Richman Toy, Groove Riders, Tattoo Colour, Slur, Slot Machine, อพาร์ตเมนต์คุณป้า, สิงโต นำโชค, แสตมป์-อภิวัชร์ เอื้อถาวรสุข, Greasy Cafe ความเป็นดนตรีนอกกระแสได้รับความนิยมในวงกว้างมากยิ่งขึ้น ค่ายเพลงที่เป็นหลักใหญ่ใจความยังเป็น Smallroom เพิ่มเติมด้วย SpicyDisc, Believe Records, LoveIs แต่ก็ยังมีกำแพงระหว่างอินดี้กับแมส
ฝ่ายกระแสหลักจาก แกรมมี่ ยังคงเต็มไปด้วยศิลปินทรงพลังอย่าง Paradox, Clash, Bodyslam, Silly Fools, Big Ass, Zeal ขณะที่ อาร์เอส เดินทางสายที่เชี่ยวชาญ นั่นคือศิลปินที่เน้นกลุ่มวัยรุ่น อันเป็นจุดเริ่มต้นของ Kamikaze ที่ก่อตั้งโดย ชมพู ฟรุตตี้ และเอฟู ณรงค์ศักดิ์
การเปลี่ยนแปลงของวงการดนตรีในประเทศไทยไม่ใช่แค่เรื่องของศิลปิน ค่ายเพลง ความนิยม แต่คือการมาถึงของอินเทอร์เน็ตที่ใช้กันอย่างแพร่หลาย YouTube, Facebook, Apple Music, iPod, iPhone มาพร้อมๆ กับวิธีการฟังเพลงที่ใหม่ขึ้น สะดวกขึ้น เมื่อยุคดิจิทัลเดินทางมาถึง มันคือจุดเริ่มต้นของการทำลายกำแพงที่เคยมีอยู่ในอุตสาหกรรมเพลงไทย
Voices of Legends:
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
The Journey of T-Pop EP.7 ไม่แน่ใจจริงๆ ว่าใครบัญญัติศัพท์คำว่า ‘เด็กแนว’ ที่เกิดขึ้นในช่วงราวปี พ.ศ. 2543-2550 ซึ่งเป็นช่วงเวลาเดียวกับการเกิดขึ้นของ Fat Radio, นิตยสาร a day, HAMBURGER รวมไปถึงค่ายเพลงที่มีนิยามว่า ‘ค่ายอินดี้’ แม้ว่าต่อมาบางค่ายจะไม่ได้อยู่ภายในความหมายของนิยามนั้นแล้วก็ตาม
Fat Radio คลื่นวิทยุที่เป็นเสาหลักให้กับดนตรีนอกกระแสของไทย เปิดเพลงที่ดีไม่ว่าจะเป็นของค่ายไหนก็ตาม จนกลายเป็นจุดเด่นและการเกิดขึ้นของเทศกาลดนตรี Fat Fastival ที่กลายเป็นตำนาน โดยการเกิดขึ้นและมีอยู่ของงาน Fat Fastival ทำให้เกิดงานเพลงจำนวนมากมาย ควบคู่ไปกับคนฟังเพลงนอกกระแสที่มีจำนวนมากยิ่งขึ้น
ขณะเดียวกัน นิตยสารที่ในเวลานั้นนับเป็นสื่อที่แสดงออกไลฟ์สไตล์และมุมมองชีวิตของผู้คนในยุคสมัยก็ยังคงได้รับความนิยมอย่างยิ่ง นิตยสาร a day, HAMBURGER, open, SUMMER, Bioscope, Katch มีโซนจัดงานของตัวเองรวมอยู่กับนิตยสารทำมือที่เปิดอิสระในเวลานั้น
ค่ายเพลง Smallroom, Panda Records, Undertone, Indie Cafe, Hualampong Riddim, Blacksheep, No More Belts ต่างเป็นขาสำคัญของดนตรีในยุค Fat Radio ขณะเดียวกันศิลปินจากค่ายใหญ่ๆ ก็ยังคงผลิตผลงานอย่างต่อเนื่อง ไม่ว่าจะเป็น Bodyslam, Scrubb, Palmy, Retrospect, Sweet Mullet, Clash, Klear, Tattoo Colour, Penguin Villa, F.HERO, แสตมป์-อภิวัชร์ เอื้อถาวรสุข, Big Ass, Paradox, เป๊ก ผลิตโชค, เป้ อารักษ์
อัลบั้ม Smallroom 001 What happens in this smallroom เป็นอัลบั้มแรกของค่าย Smallroom ที่ก่อตั้งโดยคนรักดนตรีอย่าง รุ่งโรจน์ อุปถัมภ์โพธิวัฒน์, เจตมนต์ มละโยธา และเชาวเลข สร่างทุกข์ ซึ่งนับเป็นความโดดเด่นของเพลงไทยในยุคนี้ ขณะเดียวกันก็ยังเป็นช่องทางสำหรับคนรุ่นใหม่ที่อยากก้าวเข้ามาเป็นนักดนตรีหรือศิลปิน ด้วยความที่ค่าย Smallroom เปิดกว้างและเปิดโอกาสให้คนมีฝีมือได้แจ้งเกิด ไม่ว่าจะเป็นวง Tattoo Colour จากขอนแก่น, วง Lemon Soup ที่เอาเดโมมายื่นให้กับทางค่ายโดยตรง เป็นต้น
ถ้าคุณเคยแต่งตัวด้วยเสื้อยืด กางเกงยีนส์ รองเท้าคอนเวิร์ส สะพายกระเป๋าผ้า ไปงาน Fat อ่าน a day เคยทำหนังสือทำมือ ชอบอ่านหนังสือ ไม่แน่ว่าคุณน่าจะเข้าใจยุคสมัยนี้เป็นอย่างดี
Voices of Legends:
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
The Journey of T-Pop EP.6 ช่วงปี พ.ศ. 2537-2542 เกิดการเปลี่ยนแปลงครั้งใหญ่ของวงการเพลงไทย เนื่องมาจาก 2 เหตุผลสำคัญ รายการ Radioactive และการเกิดขึ้นของ เบเกอรี่ มิวสิค
รายการ Radioactive ที่ดำเนินรายการโดย ป้าแต๋ว-วาสนา วีระชาติพลี ที่ทำให้คนไทยได้ฟังเพลงแห่งยุคสมัย ได้ฟัง Britpop พร้อมๆ กับที่โลกตะวันตกกำลังฮิตโดยไม่ต้องรอเวลาอย่างแต่ก่อน สิ่งที่รายการ Radioactive สร้างไว้เป็นเหมือนเมล็ดพันธุ์ที่เติบโตในภายหลัง อย่างที่คนดนตรีหลายๆ คนฟังรายการนี้และเกิดเป็นแรงบันดาลใจ
ค่ายเพลงเบเกอรี่ มิวสิค พลิกวงการเพลงไทยในช่วงเวลานั้นด้วยดนตรีของ Moderndog และในปีแรกของค่ายเบเกอรี่ มิวสิค ก็ได้สร้างปรากฏการณ์จาก เสริมสุขภาพ อัลบั้มแรกของ Moderndog, อัลบั้ม Rhythm & Boyd ของ บอย โกสิยพงษ์, อัลบั้ม Zequence ของ Mr. Z, อัลบั้ม Joey Boy ของ โจอี้ บอย และอัลบั้ม Natural High ของอรอรีย์ ที่ทุกๆ อัลบั้มต่างสดใหม่ไม่มีใครเหมือน
ในช่วงเวลาเดียวกันนี้ ค่ายใหญ่อย่างแกรมมี่, อาร์เอส รวมถึงค่ายอื่นๆ ก็ยังคงมีผลงานจากศิลปินอย่างต่อเนื่อง และถ้ายังจำกันได้ ในช่วงครึ่งหลังของยุค 90s เราต่างมีอัลบั้มของศิลปินเหล่านี้เป็นสมบัติส่วนตัว ซึ่งหลายๆ อัลบั้มได้กลายเป็น Rare Items ในยุคสมัยนี้ไปแล้ว เรายินดีด้วยจริงๆ ถ้าคุณยังมีม้วนเทปอัลบั้มแรกของพวกเขาเหล่านี้ในครอบครอง
วงครับ, ป้าง-นครินทร์ กิ่งศักดิ์, พราว, สี่เต่าเธอ, Paradox, Siam Secret Service, Silly Fools, Black Head, ทาทา ยัง, UHT, Y NOT 7, โบ สุนิตา, เสก โลโซ, Boyscout, ลิฟท์-ออย, Raptor, เต๋า สมชาย, โดม-ปกรณ์ ลัม, ดัง พันกร
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
The Journey of T-Pop EP.5 จากการเติบโตอย่างรวดเร็วของเพลงไทยสากล นำไปสู่การเบ่งบานอย่างที่สุด ในช่วงปี พ.ศ. 2533-2536 ยุคที่เราได้รู้จักและเริ่มคุ้นเคยกับคำว่า ‘ล้านตลับ’ จากจำนวนยอดขายเทปของศิลปินหลายต่อหลายคน รวมถึงการก้าวเข้ามาสู่ถนนดนตรีของดารานักแสดงจำนวนมาก กระทั่งสถานีโทรทัศน์ช่อง 3 ยังเคยทำค่ายเอสพี ศุภมิตร ที่มีศิลปินในสังกัดเป็นดาราของช่อง
ส่วนค่ายใหญ่ ทั้ง ‘แกรมมี่’ และ ‘อาร์เอส’ ต่างก็คัดสรรดารานักแสดงมาออกเทป พร้อมๆ กับค่ายขนาดรอง ‘คีตา’ และ ‘นิธิทัศน์’ ไปจนถึงค่ายเล็กอย่าง ‘มูเซอ’ ก็ใช้แนวทางเดียวกันเป็นหลักในการผลิตผลงานเพลงยุคนี้ ซึ่งจะมีดารานักแสดงคนไหนเคยออกเทปมาแล้วบ้าง ติดตามรายละเอียดได้ในรายการเอพิโสดนี้!
ส่วนอัลบั้มดีๆ ในยุคนี้ที่ The Journey of T-Pop อยากแนะนำ ได้แก่
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
The Journey of T-Pop EP.4 ยุคของดนตรีไทยสากลราวปี พ.ศ. 2529-2532 ที่แม้จะเป็นช่วงเวลาเพียงสั้นๆ แต่สิ่งที่เกิดขึ้นคือ ‘คลื่นแห่งความเปลี่ยนแปลงลูกใหญ่’ ที่ซัดสาดเข้าสู่วงการดนตรีไทยให้เปลี่ยนโฉมหน้าอย่างมีนัยยะสำคัญ ด้วยการมาของค่ายเพลง แกรมมี่ และอาร์เอส
จริงๆ แล้ว ค่ายนิธิทัศน์ ยังคงเป็นอันดับ 1 ในยุคก่อนหน้ามาจนถึงยุคนี้ โดยมีศิลปินเบอร์ใหญ่อย่าง Grand Ex', Royal Sprites, McIntosh, The Innocent, The Ovation, 18 กะรัต ส่วนของค่ายไนท์สปอต, ครีเอเทีย เน้นงานดนตรีคุณภาพที่แจ้งเกิดศิลปินคุณภาพมากมาย ไม่ว่าจะเป็น ปั่น-ไพบูลย์เกียรติ เขียวแก้ว, มัม ลาโคนิคส์, เบิร์ดกะฮาร์ท, ธเนศ วรากุลนุเคราะห์ เป็นต้น
แต่การมาของ ‘แกรมมี่’ นับเป็นค่ายเพลงที่ผลิดอกออกผลอย่างชัดเจน จากการเติบโตของอุตสาหกรรมดนตรีในประเทศไทยช่วงเวลานั้น มีการทำงานดนตรีเป็นระบบ เน้นคุณภาพและฝีมือศิลปิน ทั้งยังมีการวางแผนทางการตลาด รวมถึงสื่อที่จะส่งต่อไปยังผู้ฟัง ทั้งเดินสายออกรายการวิทยุ พบสื่อมวลชน รายการโทรทัศน์ จัดคอนเสิร์ตใหญ่ๆ เป็นพรีเซนเตอร์สินค้า ฯลฯ
ขณะเดียวกัน ‘อาร์เอส’ ก็ใช้เวลาในการค้นหาทางถนัด ก่อนที่จะจับทางแฟนเพลงในแบบของตัวเอง จนกลายมาเป็นคลื่นลูกใหญ่ไม่แพ้กัน
และคุณอาจเป็นคนฟังเพลงในยุคนี้ ถ้าคุณยัง…
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
ในปี พ.ศ. 2523-2528 เป็นช่วงที่สถานการณ์บ้านเมืองเริ่มเข้าสู่ภาวะปกติ เพลงดังๆ ที่ใครเกิดทันฟังก็น่าจะยังจำได้ เช่น
The Journey of T-Pop EP.3 ยุคเพลงไทยสากลผลิบาน จากจุดเริ่มต้นที่วง The Impossible ได้วางรากฐานไว้ ทำให้เกิดวงดนตรีอย่าง Grand Ex', Royal Sprites, The Innocent ตามมา โดยวงที่มีบทบาทสำคัญในช่วงนี้คือวง Grand Ex' ที่ทำเพลงลูกทุ่งดิสโก้อยู่มือมากๆ, วง Royal Sprites ที่ดังอย่างต่อเนื่อง, วง ชาตรี ตำนานสตริงเมืองไทยที่เพลงร้องง่าย ติดหู แต่ลืมยาก
ส่วนของค่ายเพลง ก็เริ่มเกิดค่ายเพลงที่จะเป็นเสาหลักให้วงการเพลงไทยในเวลาต่อมาอย่างค่ายรถไฟดนตรี, ค่าย Original Sound ที่ภายหลังเปลี่ยนไปใช้ชื่อ นิธิทัศน์, ค่ายไนท์สปอต ที่มีศิลปินอินดี้ในตำนานจำนวนไม่น้อย, ศิลปินหญิงสายร็อกที่ดังถล่มทลาย อัญชลี จงคดีกิจ, การเกิดขึ้นของวงเฉลียง และกลุ่มคนดนตรีที่รวมตัวกันในชื่อ Butterfly หนึ่งในสมาชิกคือ เรวัต พุทธินันทน์ ที่กลายเป็นตำนานของวงการดนตรีไทยมาจนถึงทุกวันนี้
Voices of Legends:
Song Lists:
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
ต้นกำเนิดของดนตรีไทยสากล หรือที่เรียกง่ายๆ ว่า T-Pop นั้น น่าจะเกิดขึ้นภายหลังยุคของเพลงไทยเดิม สุนทราภรณ์ เพลงลูกทุ่ง และเพลงลูกกรุง ซึ่งนับจริงๆ แล้วราว 60 ปีนี้เอง
วงแรกๆ ที่ถือเป็นจุดกำเนิดของเพลงไทยสากลและได้รับความนิยมเป็นที่จดจำจนถึงวันนี้ก็คือวง The Impossible วงดนตรีที่สมาชิกแต่ละคนได้รับการยกย่องว่าเป็นตำนาน หนึ่งในนั้นคือ เศรษฐา ศิระฉายา นักร้องนำของวงที่มีบทบาทสำคัญในแวดวงดนตรีและวงการบันเทิงไทย
The Journey of T-Pop EP.2 พาย้อนกลับไปยังวันเวลาเก่าๆ ไล่ตั้งแต่ยุคโก๋หลังวัง วงชาโดว์ ช่วงเวลาที่เมืองไทยเต็มไปด้วยอันธพาล ยกพวกตีกันย่านสิบสามห้างอย่างที่เราเคยได้เห็นผ่านภาพยนตร์หลายเรื่อง จนมาถึงจุดเริ่มต้นของวง The Impossible ที่นับได้ว่าเป็นวงดนตรีไทยสากลวงแรก ตามมาด้วยวง Royal Sprites และ Grand Ex'
พ.ศ. 2516-2519 นับเป็นจุดเปลี่ยนของสังคมไทยครั้งใหญ่ กับเหตุการณ์ที่นิสิต นักศึกษา ประชาชน ประท้วงการปกครองแบบเผด็จการทหาร จนกลายเป็นเหตุการณ์นองเลือด นิสิต นักศึกษา หนีเข้าป่า การเกิดขึ้นของเพลงเพื่อชีวิตก็เติบโตมาพร้อมๆ กับอุดมการณ์ทางการเมืองที่เชื่อในประชาธิปไตย วงดนตรีเพื่อชีวิตที่เราต้องพูดถึงก็คือวงคาราวาน ที่กลายมาเป็นรากฐานให้กับ วงโฮป, แฮมเมอร์, อมตะ เป็นต้น
Voices of Legends:
Song Lists:
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
ว่ากันว่าการได้ย้อนกลับไปยังรากฐานของดนตรีไทยสากลที่ก่อกำเนิดขึ้นภายหลังยุคของเพลงไทยลูกกรุงและเพลงไทยลูกทุ่งนั้น ทำให้เราเข้าใจการเดินทาง การเปลี่ยนแปลง และพัฒนาการที่เกิดขึ้น ทั้งในวงการดนตรีเอง รวมไปถึงบริบทสังคมแวดล้อมในขณะนั้น
The Journey of T-Pop คือรายการพอดแคสต์ที่เนิร์ดเรื่องดนตรีไทยสากล อาจจะเพราะอยู่ในยุคที่เราพอจะทันได้เห็น ได้ยิน ได้ฟัง และมีข้อมูลในความทรงจำมากมายอยากบันทึกเอาไว้ เพื่อที่หลักฐานทางประวัติศาสตร์และการมีอยู่ของบทเพลง วงดนตรี ปรากฏการณ์ต่างๆ ที่ผ่านมาไม่สูญหาย และจะเดินทางข้างๆ เพลงไทยสากลที่ผลิบานอย่างงดงามในเวลาข้างหน้า
The Journey of T-Pop EP.1 เลเล่เล้ จะมาเล่าให้ฟังถึงเพลงไทยสากลในแต่ละยุคว่าเกิดอะไรขึ้นบ้าง ต้นกำเนิดถ้านึกย้อนกลับไปได้จริงๆ เราจะย้อนเวลาไปได้ถึงยุคไหน มีวงดนตรี ศิลปิน รวมถึงเพลงที่เป็นหมุดหมายสำคัญต่อการเปลี่ยนแปลงอะไรบ้าง รวมทั้งการสะท้อนเหตุการณ์ที่เกิดขึ้นในสังคมไทยช่วงเวลานั้นๆ แน่นอน รวมถึงการเปลี่ยนแปลงทางเทคโนโลยีที่ปรับเปลี่ยนเพลงไทยสากลด้วย
ในฐานะที่เป็นคนฟังเพลงไทยสากล และมีความสนใจข้อมูลเรื่องนี้มาตลอด ทำให้เราได้รวบรวมข้อมูลที่เกิดขึ้น เรียงเป็นไทม์ไลน์ และเส้นทางการเติบโตเปลี่ยนแปลงของเพลงไทยสากลมาจนถึงทุกวันนี้
แผนที่และไทม์ไลน์เพลงไทยสากล
The Journey of T-Pop คือรายการพอดแคสต์เนิร์ดดนตรีไทยสากล ดำเนินรายการโดย เลเล่เล้-วรเชษฐ ไพศาขมาศ นักวิเคราะห์ดนตรีไทยจาก pantip.com, thestandard.co, เจ้าของเพจ เลเล่เล้ - แนะนำเพลงไทยและสากล
➜ อยากเป็น Type Designer แต่ไม่รู้ว่าเขาทำงานกันอย่างไร ต้องออกแบบฟอนต์ใหม่ทุกวันเลยไหม?
","descEng":null,"titleColor":"black","contents":"ตี้และเจ 2 ดีไซเนอร์จาก คัดสรร ดีมาก แท็กทีมแชร์กระบวนการทำงานของ Type Designer หรือนักออกแบบตัวอักษร ที่หลายคนอาจเคยสงสัย ต้องออกแบบฟอนต์ใหม่ทุกวันเลยไหม?, โจทย์ในการออกแบบมาจากไหน?, ออกแบบฟอนต์เสร็จแล้วต้องทำอะไรต่อ?, ต้องทำทุกอย่างคนเดียวเลยหรือเปล่า?
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ สนใจภาษาจีน ญี่ปุ่น เกาหลี ฯลฯ อยากออกแบบฟอนต์เองทำได้ไหม? ยากหรือเปล่า?
","descEng":null,"titleColor":"black","contents":"มิ้นท์และตี้ 2 ดีไซเนอร์จาก คัดสรร ดีมาก ชวนไขข้อสงสัย ออกแบบฟอนต์ภาษาอื่นยากไหม? อะไรคือเรื่องที่ต้องคำนึงถึงในการออกแบบตัวอักษรหากเราไม่ได้ใช้ภาษานั้นๆ ตั้งแต่กำเนิด แล้ว คัดสรร ดีมาก ทำอย่างไรหากได้รับโจทย์ให้ทำภาษาที่ไม่คุ้นเคย?
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ ฟอนต์ลายมือทำง่ายไหม? ใช้แค่ลายมือตัวเองก็สามารถทำได้เลยจริงหรือเปล่า?
","descEng":null,"titleColor":"black","contents":"เจและนลัท 2 ดีไซเนอร์จาก คัดสรร ดีมาก ชวนปูพื้นฐานทำความเข้าใจเหตุแห่งการเกิดแบบของ ‘ฟอนต์ลายมือ’ ฟอนต์ลายมือเกิดจากลายมือของเราอย่างเดียวใช่หรือไม่? อะไรคือปัจจัยในการกำหนดหน้าตาของแบบ? อุปกรณ์ในการเขียนส่งผลต่อฟอนต์ลายมืออย่างไร? มาทำความเข้าใจก่อนเริ่มออกแบบฟอนต์ลายมือกัน!
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ 6 Tips & Tricks เบื้องต้นสำหรับนักออกแบบฟอนต์มือใหม่ ก่อนออกแบบตัวละตินต้องรู้อะไรบ้าง?
","descEng":null,"titleColor":"black","contents":"มิ้นท์และนลัท 2 ดีไซเนอร์จาก คัดสรร ดีมาก ร่วมแบ่งปันประสบการณ์การออกแบบฟอนต์ (ตัวละติน) แบบเข้าใจง่าย เมื่อการออกแบบฟอนต์ไม่ได้มีแค่ตัวอักษร แต่ยังรวมถึงเครื่องหมายและสเปซบาร์, เทคนิคการลวงตาในงานออกแบบช่วยให้ฟอนต์สมบูรณ์ขึ้นได้อย่างไร, ทำไมเส้นโค้งถึงทำให้ภาพรวมของฟอนต์ดูเป็นชุดเดียวกันได้? มาทำความเข้าใจไปพร้อมกัน!
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ ก่อนออกแบบฟอนต์ภาษาไทย นักออกแบบต้องเข้าใจและจัดการอะไรบ้าง?
","descEng":null,"titleColor":"black","contents":"ตี้และเจ 2 ดีไซเนอร์จาก คัดสรร ดีมาก ร่วมแชร์ประสบการณ์พร้อมเรื่องควรรู้สำหรับนักออกแบบฟอนต์มือใหม่ ก่อนออกแบบฟอนต์ไทยต้องรู้อะไรบ้าง? ออกแบบแค่ ก-ฮ แล้วจบเลยไหม? ทำไมพยัญชนะไทยแต่ละประเภทถึงมีความสูงไม่เท่ากัน? เอาฟอนต์มีหัว (Looped) มาทำเป็นฟอนต์ไม่มีหัว (Loopless) เลยได้ไหม? หาคำตอบของความสงสัยทั้งหมดได้ในเอพิโสดนี้!
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ โลโก้แบบตัวอักษรคืออะไร? แต่ละแบบต่างกันอย่างไร?
","descEng":null,"titleColor":"black","contents":"มิ้นท์และนลัท 2 ดีไซเนอร์จาก คัดสรร ดีมาก ชวนผู้ชมและผู้ฟังมาทำความเข้าใจเกี่ยวกับ ‘โลโก้แบบตัวอักษร’ ที่เราเห็นได้ทั่วไปในชีวิตประจำวัน ความยาก-ง่ายของการออกแบบอยู่ตรงไหน หลักพื้นฐานที่ควรคำนึงถึงมีอะไรบ้าง ติดตามได้ในพอดแคสต์นี้!
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ ฟอนต์เนื้อความ (Body Text) เลือกอย่างไร? แบบไหนอ่านง่ายสบายตากว่ากัน?
","descEng":null,"titleColor":"black","contents":"มิ้มและนลัท 2 ดีไซเนอร์จาก คัดสรร ดีมาก แท็กทีมแชร์ประสบการณ์จากมุมมองของ กราฟิกดีไซเนอร์ (ผู้ใช้งานฟอนต์) และนักออกแบบตัวอักษร (ผู้ออกแบบฟอนต์) ถึงเหตุแห่งการเลือกฟอนต์เนื้อความ (Body Text) ทำไมสัดส่วนและน้ำหนักของฟอนต์ถึงส่งผลต่อการอ่าน? ในทัศนคติของทั้งคู่ ฟอนต์มีหัวอ่านง่ายกว่าฟอนต์ไม่มีหัวจริงเหรอ?
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ ฟอนต์พาดหัว คือฟอนต์ที่ปรับขนาดตัวอักษรให้ใหญ่ก็ใช้ได้แล้วจริงเหรอ?
","descEng":null,"titleColor":"black","contents":"มิ้นท์และวี 2 ดีไซเนอร์จาก คัดสรร ดีมาก มาร่วมกันแชร์มุมมองจากเลนส์ของ นักออกแบบตัวอักษร (ผู้ออกแบบฟอนต์) และกราฟิกดีไซเนอร์ (ผู้ใช้งานฟอนต์) ถึงการเลือกใช้ฟอนต์สำหรับ ‘พาดหัว’ ที่ต้องเป็นตัวขนาดใหญ่ ข้อแนะนำและข้อควรระวังในการเลือกฟอนต์มีอะไรบ้าง ไปดูกัน!
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ ฟอนต์ไทยหน้าตาแบบนี้เรียกว่าอะไร? อยากได้สไตล์/น้ำเสียงเดียวกันต้องใช้วิธีไหน?
","descEng":null,"titleColor":"black","contents":"ตี้และเจ 2 ดีไซเนอร์จาก คัดสรร ดีมาก แท็กทีมมาพูดคุยเกี่ยวกับประเภทของฟอนต์ไทย ที่นอกเหนือจาก ‘มีหัว (Looped)’ และ ‘ไม่มีหัว (Loopless)’ แล้ว สามารถแบ่งประเภทของแบบตัวอักษร (Classification) แยกย่อยลงไปเป็นอะไรบ้าง? หากต้องการแมตช์กับตัวละตินมีเทคนิคการสังเกตอย่างไร? ติดตามได้ในเอพิโสดนี้!
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
➜ ฟอนต์เยอะจนตาลาย เลื่อนหา 3 ชั่วโมงก็ยังเลือกฟอนต์ที่เหมาะกับงานไม่ได้ ทำอย่างไรดี?
","descEng":null,"titleColor":"black","contents":"มิ้นท์และนลัท 2 ดีไซเนอร์รุ่นใหม่จาก คัดสรร ดีมาก ชวนผู้ชม/ผู้ฟัง มาทำความเข้าใจหลักการเลือกฟอนต์ (ตัวละติน) แบบเข้าใจง่าย เพียงทำความรู้จักและเข้าใจประเภทของแบบตัวอักษร (Classification) เบื้องต้น ก็สามารถเลือกแมตช์ฟอนต์ในน้ำเสียงหรือสไตล์งานที่ต้องการได้เร็วขึ้น!
Type Family รายการพอดแคสต์ที่จะมาแบ่งปันความรู้และประสบการณ์ให้กับผู้ที่สนใจการออกแบบและจัดวางองค์ประกอบตัวอักษรตั้งแต่จุดเริ่มต้น ดำเนินรายการโดย 4 ดีไซเนอร์รุ่นใหม่ของ คัดสรร ดีมาก มิ้นท์-กรกนก ตันติสุวรรณนา, ตี้-ปริญ รุ่งภัทรฐากุล, เจ-ฉลองรัฐ เสือไพฑูรย์ และ นลัท จตุรภัทรพงศ์
คุยเพลินๆเรื่องการสำรวจวิธีมองโซเชียลมีเดียของแต่ละคนที่เริ่มใช้โซเชียลมีเดียในวัยที่ต่างกัน แต่ละคนรับมือและใช้โซเชียลมีเดียอย่างไร
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